MAM

TBWA US announces new group structure

MUMBAI: Media agency TBWA in the US has announced the formation of a new group structure for the west coast, TBWA\California.

 

 

At its foundation are TBWA\Chiat\Day Los Angeles, TBWA\Chiat\Day San Francisco and the marketing services network Tequila. Each brand and business group is structured around

Disruption and Connections. This is TBWA's strategic cornerstones for building and connecting brand ideas.

 

 

It has been a year since TBWA received Ad Age's Network of the Year and AdWeek's US Agency of the Year accolades. TBWA\California is

accelerating the development of its business model to further capitalise on the changing marketing and media landscape. The new structure is dedicated to

better leveraging office resources and bringing greater focus to the spectrum of media arts necessary to building brands in today's complex and challenging media environment.

TBWA\Worldwide chairman and chief creative officer lee clow says, "I believe California is a unique nexus of media arts talent and

technologies, and continues to be the epicenter of young, brave ideas. TBWA\California is about finding ways to remain nimble, brand and idea-focussed, no matter how big we get."

TBWA\California is developing a new initiative, the media arts lab. The media arts lab mission is to find new ways to apply the media arts model across all companies under TBWA\California. The goal is to develop brand-centric ideas that innovate and experiment with all kinds of media arts forms and define the best ways to launch brands into popular culture.

TBWA\California president and CEO Robert LePlae said, "TBWA\California is the next evolution in our business model and

represents our vision for how things will be done in our industry. The new structure is designed to align the agency's resources for future growth and

reward our best people, keeping them focussed on our client's brands."

TBWA\Chiat\Day has long been a pioneer of disruptive marketing ideas. From disrupting the Super Bowl and the Olympics advertising over 20 years ago, to innovating new ways of delivering brand ideas today for its world-class

roster of clients. TBWA\California and its expanded focus on the media arts are the next chapter of the ever-evolving story of the agency.

 

 

Clow adds, "We want to create a brand led, idea-centric model that organises all of our talents and skills into groups dedicated to and responsible for disruptive ideas that make brands famous. This is a great opportunity for us to raise the bar again and to discover new ways of working."

TBWA creates disruptive ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Hdagen-Dazs, Henkel, Masterfoods, McDonald's, Michelin, Nissan and Sony PlayStation. In 2004, TBWA was recogniszed as the most awarded network by Creativity magazine and was the most awarded network at Cannes Lions International Advertising Festival, The One Show, AdFest and Art Director's Club. TBWA has 237 offices in 75 countries, and approximately 8,300 employees worldwide.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/vigor.jpg?itok=eoxafei1
Vigor Media Worldwide bags PR mandate of Atulya

NEW DELHI: Ayurveda-based wellness brand Atulya has assigned its PR and communications mandate to Vigor Media Worldwide.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/choclate.jpg?itok=aRJPW5gQ
Indiluxe chocolates reflect the culinary canvas of India

Mumbai: In the run-up to Valentine’s Day, Indiluxe by Tata CLiQ Luxury and ASA by TajSATS have collaborated to create a limited-edition collection of artisanal chocolates that celebrate the flavours of India and also makes them an ideal gift for a special someone.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/micro.jpg?itok=BxrRag3l
Micromax announces #INdiakeRealHeroes campaign

Micromax Informatics Ltd., India’s very own smartphone and consumer electronics brand, today announced a social campaign titled #INdiakeRealHeroes via Rahul Sharma’s post on twitter http://bit.ly/INdiaKeRealHeroes. The aim of this campaign is to recognise and applaud real heroes, who have gone...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/ikeaaa.jpg?itok=dZCzjjbn
IKEA India wins Asia Pacific UN Women Award for Most Gender-Inclusive Workplace

IKEA India (Ingka Group), the world’s leading home furnishing company, has won UN Women’s top prize in the Gender-Inclusive Workplace category at the inaugural Asia-Pacific Women’s Empowerment Principles (WEPs) Awards ceremony on December 15 in Bangkok.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/vedix.jpg?itok=wWBmwW5h
Vedix promises to fix hair fall with personalised solutions

MUMBAI: Customised Ayurvedic beauty brand Vedix has launched a new ad film starring  television star and new mother Sanjeeda Sheikh advocating its personalised hair care products to fix all the hair related problems. Sheikh, who was struggling with severe hair fall, has finally managed to arrest...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/sch.jpg?itok=XTyCgA7c
Schbang ropes in Amit Dhawan to head north India office

NEW DELHI: Mumbai-based creative and technology transformation company Schbang has set foot in the north Indian market with its newly set up office in Delhi. The offering will be led by Amit Dhawan, who has moved to the agency from Sociowash, where he was helping brands scale their digital...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/vn.jpg?itok=wSuUYuJE
VMLY&R India and Startup Réseau kick-off Meet the Makers, a bootcamp for the brightest entrepreneurs in India

Global brand and customer experience agency VMLY&R, and Startup Réseau, a start-up ecosystem facilitator announced the launch of a virtual 30-Day Bootcamp program for emerging tech startups working in MediaTech.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/sara.jpg?itok=FhyeJFJk
Purplle.com signs Sara Ali Khan as first brand ambassador

NEW DELHI: Purplle.com has signed actor Sara Ali Khan as its brand ambassador and has partnered with her in a mission to empower women to look inside out beautiful with the #GoPurplle campaign. The 360-degree campaign has been conceptualised and executed by Spring Marketing Capital. With a robust...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/ashish_duggal.jpg?itok=nZxFytX-
Digital puts control in the hands of marketers: Ashish Duggal

NEW DELHI: The digital marketing industry experienced a massive upswing in its growth trajectory last year, as companies big and small realised the importance of a strong online presence. The marketing pies reshaped quickly and opened a barrage of opportunities for the players in the domain to feed...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required