Abby 2005: O&M tops, Everest-Rediffusion runners up

MUMBAI: An evening to cheer, an evening to learn. Yet again, the men in black reigned supreme at the ad industry's night out - Abby 2005 held at Hotel Tulip Star in Mumbai on 19 March 2005.

Men in Black - The winning team!

With a total of nine golds and 17 silvers, O&M's men in black garnered a total of 41 points making them the invincible agency of the year, yet again. Last year too, the agency hogged all the limelight at the awards.



Top Cats Mahesh & Milind from Everest

The boys at the top sure must be feeling lonely as their nearest competitors - Everest Integrated Communication and Rediffusion DYR managed to notch a tally of eight points each. Everest bagged two gold and three silvers and the sibling Rediffusion won one gold and six silvers.

Keeping in tune with the Abby style, 2005 was an event that was celebrated with equal grandeur and panache. Whether it was the ostentatious set or the very poised Manasi Scott - the host for the evening or the musical themed acts with a mix of advertising, drama and Bollywood; Abby 2005 was a ceremony that the ad frat will not forget in a bit.

The Bollywood flavour!

The highlight of the Abbys this year was no doubt the Bollywood hunk John Abraham, who started his career as a media planner. Apart from Abraham; Fardeen Khan, Dia Mirza and Celina Jaitely were also present from the film frat to give away awards to the admen.



O&M's excitement was palpable as they also bagged the prized 'Campaign of the Year' for Hutch as well as the best continuing campaign for Hutch (Gold) and Amaron Batteries (Silver).

The silver for the best campaign of the year was taken away by Everest for Tortoise Mosquito Coil.

The Creative Advertiser of the Year was bagged by none other than Hutch jointly with Pidilite Industries and deservedly so. Both, not surprisingly, O&M's clients!

Prasoon Joshi! Good going

McCann Erickson with two golds and one silver, Enterprise Nexus with three silvers and one gold and Ambience with three silvers and one gold jointly stood third in the awards race with a tally of five points each.

While talking to, an elated O&M group president and national creative director Piyush Pandey said, "It is always great to be numero uno. There was a lot of competition but in a way we were competing against ourselves all the time."

The Ad Club this year went international as it invited entries from Nepal, Bangladesh, Pakistan and Sri Lanka. In the South Asian Countires, the best advertising campaign (Pakistan) went to Synergy advertising for Silk Soap. The advertising campaign of the year (Sri Lanka) gold and silver both went to Phoenix Ogilvy for UNHCR-SGBV and the visually handicapped ad respectively.

Also, this year saw a 40 per cent leap in entries that the ad club received vis-a-vis last year.

Prahlad - Where's the hat!

Two 'Distinctive Recognition Awards' this year were given to adman Panna Jain who also figures in the CAG hall of fame. His key message to the young creative minds seated there was, "Keep raising the bar and be better than the best." The second Distinctive Recognition Award was given to none other that the renowned adman and filmmaker Prahlad Kakkar for his invaluable contribution to the advertising industry.

Overall, by the looks of it, the 64 judges for this year’s awards had quite a tough task on their hands.

Latest Reads
Dentsu Impact bags digital mandate for HT Media's Radio Biz

MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has added another new mandate to its recently established Social Media Division, Dentsu Impact Digital. The agency has been awarded the digital mandate for all 3 radio businesses of the HT Media Group -  Fever FM, Radio Nasha and...

MAM Media and Advertising Digital Agencies
NIVEA launches Hand Cream with a new festive campaign

MUMBAI: With the festival of lights around the corner, many people go out of their way to take care of themselves in order to look and feel their best. While everyone is busy prepping themselves from head to toe, one of the busiest parts of the body - our hands are often neglected. Keeping the...

MAM Marketing MAM
Katrina Kaif launches kay beauty in partnership with Nykaa

MUMBAI: Bollywood actor Katrina Kaif launched her beauty brand Kay Beauty, in partnership with India’s largest beauty retailer, Nykaa, in an unprecedented pan-India launch across 50 Nykaa stores and on the Nykaa website and app. Kay Beauty is created by Katrina with a vision to deliver high-...

MAM Marketing MAM
Benedict Cumberbatch to endorse MG Motor India’s upcoming electric car: the MG ZS EV

MUMBAI: MG (Morris Garages) Motor India today announced Benedict Cumberbatch as the face and ambassador for their upcoming Electric Car “MG ZS EV” in India. The announcement comes as a further extension of the ongoing association between two British icons.

MAM Marketing MAM
Philips India launches CSR campaign ‘HarSaansMeinZindagi’ to promote awareness on Childhood Pneumonia in India

MUMBAI: Philips India, a subsidiary of Royal Philips, Netherlands and a leader in health technology today launched ‘HarSaansMeinZindagi’, a CSR campaign to increase awareness around childhood pneumonia in India. The aim of this campaign is to reach parents, family and caregivers and sensitise them...

MAM Marketing MAM
Kalyan Jewellers lights up digital media with Diwali campaign

MUMBAI: Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched its all new digital campaign for the festive Diwali season. The campaign ‘Dil Roshan Toh Diwali Roshan’ features Kalyan Jewellers’ global brand ambassador and Bollywood star Katrina Kaif with the...

MAM Marketing MAM
This Diwali, Santoor Gold encourages all to start their festivities with ‘#MyDiwaliRitual’ campaign

MUMBAI: Capturing the essence of Abhyanga Snan, also known as Holy Bath – a significant Diwali ritual followed across Maharashtra, Santoor Gold, a premium soap from the Santoor family launched a new TVC campaign.

MAM Media and Advertising Ad Campaigns launches Storyboxes to take seller stories closer to customers

MUMBAI: If you shopped during Amazon’s Great Indian Festival, chances are you discovered something unusual on your delivery box. Amazon customers have started receiving their orders in boxes that tell stories- stories of transformation and success of small and medium businesses thriving on Amazon....

MAM Marketing MAM
LVB files complaint against social media rogues for defamatory posts

MUMBAI: Lakshmi Vilas Bank (LVB) has filed a criminal complaint against social media rogues for posting fake news content on facebook with alleged intention to tarnish the reputation of the bank among the eyes of its customers and the wider public.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories