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MUMBAI: Pizza manufacturer Pizza Hut has appointed model Malaika Arora Khan as the new face for its recently introduced product Freshizza.
The company has come out with a TVC. The storyboard of the new campaign depicts the freshness of the product with special emphasis on how Pizza Hut pizzas are prepared using
freshly made dough. Conceptualised by JWT, the Farah Khan directed commercial features Malaika Arora Khan, along with Boman Irani and Satish Shah.
India is the first market to be introducing the new crust. The dough for the base is made fresh daily across all Pizza Hut restaurants. With the
launch of this new crust, Pizza Hut has stated that it is seeking to lend a whole new perspective to the idea of freshness in the minds of the consumer.
Freshizza will be promoted through an exciting communications campaign across a media mix of television, print and radio. Freshizza leaflets showcasing the range on offer will be available across all Pizza Hut outlets. Moreover, all delivery boys will wear new rider uniforms with the Freshizza logo to create visibility on roads and on
ground awareness. Like all other Pizza Hut pizzas, Freshizza too will be delivered in special heated pouches to retain temperature and freshness.
Piza Hut pushes itself as an international brand with an Indian heart. Pizza Hut made its foray
into India with a dine-in restaurant in Bangalore in June 1996. It was the first international restaurant chain to enter this category and takes the credit with pioneering the pizza market in India.
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