MAM

Sony unleashes marketing innovations around key programmes

MUMBAI: Sony Entertainment Television has recently unleashed various promotional tools that are aimed at creating and leveraging new touch points to connect with its millions of viewers.

Speaking on the marketing wave, Sony marketing & communications V-P Nina Jaipuria says, “Sony Entertainment Television has consistently pioneered marketing innovations through associations that deliver widespread reach and consumer-connect while ensuring a brand fit with our programmes and its characters. We will continue to innovate and reach the consumer through innovations that help us bring our programmes and characters alive for their fans and viewers across the nation, through different touch-points.”

 

Strengthening the concept of ‘Shoppertainment’, Sony Entertainment Television and Piramyd Ltd. have joined hands to retail their new line of a pr?t collection being sported by ‘Angad’ (Played by Mohhamad Iqbal Khan) - the lead star of Kaisa Ye Pyar Hai. In a one of its kind association, this ‘Angad Collection’ clothesline will be retailed across all Piramyd stores. The Piramyd collection will be sported by Angad in the upcoming episodes of Kaisa Ye Pyar Hai. Sony will also shoot a special episode with the cast of the show at the Piramyd retail outlet and Angad, the rock star, will also be part of a Piramyd Megastore event, stated an official release.

 

 

In another association, Sony has Archies running a unique and interactive contest –‘Who Loves Jassi’ for its customers across all its outlets in the country. The contest has been inspired by Archies cards helping Armaan and Jassi to express their love for each other on the show. The contest requires participants to answer three simple questions and complete a slogan on the show Jassi Jaissi Koi Nahin and Archies. 250 lucky winners would win personally autographed gift hampers by Jassi and the luckiest 10 will get a chance to win an Archies sponsored trip to the grand sets of the show in Mumbai. This unique contest running in 475 Archies stores across the country even had popular stars from the show – Jassi and Armaan visit one of the Archies stores in Mumbai.

 

 

Sony and Sony-BMG Music have launched two new music albums with a compilation of some mind-blowing soundtracks and melodious renditions. While Yaaron features songs sung by the 11 super talented Indian Idol finalists, ‘Top 7 songs from Jassi Jaissi Koi Nahin features a string of romantic songs by Abhijeet Sawant, Aditi Paul, Kailash Kher, Shreya Ghoshal and Shaan. After a long separation, a grueling court case and an attempted murder on Jassi, destiny finally brings Armaan and Jassi together. As millions will watch with bated breath, this long awaited unison will culminate in a romantic music video sung by the India’s first ever Indian Idol Abhijeet Sawant. Raju Singh has composed the music and Bosco & Ceaser have choreographed the video, the release added.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/22/img_22012022_170458_800_x_800_pixel.jpg?itok=sQeQLelQ
RepIndia bags digital and creative mandate for Sleepwell

Mumbai: Sheela Foam Ltd's consumer-facing brand Sleepwell has announced the appointment of the independent agency RepIndia as its mainline agency for brand communication for all brands and categories under the Sleepwell brand umbrella. 

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/22/img_22012022_122530_800_x_800_pixel.jpg?itok=UTp7dkeX
GUEST COLUMN: The harm that good ads do

Mumbai: If you want to greet somebody in the morning, two things are essential. First, you have to say ‘Good Morning,’ not ‘Good Night’ or ‘Good Afternoon.' And second, you should say it pleasantly. If this combination goes haywire, you won’t get the other person to say ‘Good Morning’ to you, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/22/img_22012022_115937_800_x_800_pixel.jpg?itok=AFKTTny3
HUL top advertiser in week 2: Barc

Mumbai: Maintaining lead in the second week of 2022 (8-14 January), Hindustan Lever Ltd (HUL) delivered ad volumes of 4010.93, as per Barc data. Reckitt Benckiser India was second at 3187.2 (‘000s). Ponds India finished third with ad volumes of 995.42 Brooke Bond Lipton India, Cadburys India, ITC...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_185809_800_x_800_pixel.jpg?itok=O11OH6SV
Adani Wilmar IPO to open on 27 January

Mumbai: Edible oil major Adani Wilmar Ltd has announced that it will open for public subscription next week on 27 January and conclude on 31 January.  The price band of the issue has been fixed at Rs 218 to Rs 230 per equity share of the face value of one rupee each for its Rs 3,600 crore initial...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_180503_800_x_800_pixel.jpg?itok=mRYczbc3
Oyo launches new campaign capturing pulse of today’s travellers

Mumbai: Hotel booking platform Oyo has launched a multi-film brand campaign that will be visible across television, social media, OTT platforms, etc through January and February. The brand film features Bollywood actors such as Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor, who...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_150338_800_x_800_pixel.jpg?itok=MlqwjZX0
ET Medialabs bags performance branding mandate for Kapiva

Mumbai: Growth marketing and analytics company ET MediaLabs has announced its collaboration with Kapiva, a modern Ayurvedic D2C nutrition brand. The association will strengthen Kapiva’s performance branding services with an aim to build awareness and eventually amplify and retain the loyal customer...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_124651_800_x_800_pixel.jpg?itok=aln8GlJK
TBO Tek rebrands itself as tbo.com

Mumbai: Global travel distribution platform tbo.com has unveiled its new expression of customer-centric brand name, logo, tagline and brand identity as TBO.com. The customer-centric brand name along with the tagline is now: tbo.com -Travel Simplified.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_123215_800_x_800_pixel.jpg?itok=Y8XjYMx8
Bira 91 partners with boAt to launch 'Boom' audio collection

Mumbai: Bira 91 and earwear brand boAt have come together to launch an exclusive ‘Boom’ limited-edition collection of audio devices. The 'Boom' collection will be available exclusively on Bira 91’s Merch store and the boAt website starting 20 January.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_120419_800_x_800_pixel.jpg?itok=8zcjGkru
Shauvik Ghosh joins KnowledgeHut as PR & communications head

Mumbai: KnowledgeHut, a Bangalore-based short-duration skills provider has appointed Shauvik Ghosh as head of PR and corporate communications. The appointment is part of the ed-tech start-up's plans to aggressively expand its business and drive growth in its business across its domestic and...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required