Tata Crucible's Business Quiz concludes on Sunday

MUMBAI: The second edition of the Tata Crucible - Business Quiz reaches its climax in Mumbai on 24 July.



The business quiz is a search for excellence. It had launched last year to commemorate the death centenary of JN Tata and the birth centenary of JRD Tata and Naval Tata - three leaders of the Tata Group.

The quiz was organised in nine cities including Chennai, New Delhi, Bangalore and Mumbai. The last regional final was held in Mumbai a couple of days ago. The eight finalists who will go for glory on Sunday include Vizag Steel and Accenture.



Around 3000 participants took part in the Tata Crucible – The Business Quiz 2005. There was no entry fee for participation. Teams travelled from cities like Bhubaneshwar, Mysore, Cochin, Vizak, and Goa to take part.

The format of the quiz designed by the quizmaster Giri Balasubramaniam had a share of oral, visual and software power rounds. The Tata Group states that the participants at the quiz were a good mix of youth and experience. All centres garnered huge participation from various age groups, right from young corporates in Hyderabad to senior citizens in Mumbai



The broad spectrum of quiz this year included questions which evaluated the depth and width of knowledge of the contesting teams. The quiz had participants who were doctors, advocates, professors, scientists, defense personnel (Indian Army), bankers, stockbrokers, IT professionals and corporate executives. The companies who came forward to compete with one another included Dell, Google, Bhilai Steel Plant and LIC.

This year the quiz was a battleground where the teams strategically selected the city of participation and flew to other venues that were perceived as soft destinations. There were almost 15 teams who travelled to other locations rather than participate in their own city.

For instance The Accenture team from Mumbai travelled to Pune to participate in the quiz to improve their chances of winning. However, looking at the fierce competition in Pune, the team returned to Mumbai without participating. Eventually owing to their determination and amazing quizzing acumen, they qualified as one of the national finalists.

Latest Reads
KTM launches 790 Duke in India

MUMBAI: KTM, The World’s No. 1 premium motorcycle brand, announced the launch of the much awaited 790 Duke today. True to its “Ready to Race” philosophy, KTM has an unparalleled legacy in motorsports with over 300 world championships spanning over 66 years. Since its entry into India in 2012, KTM...

MAM Marketing MAM
Rishabha Nayyar named national strategy lead of 82.5 Communications India

MUMBAI: 82.5 Communications is pleased to announce the appointment of Rishabha Nayyar as National Strategy Lead, 82.5 Communications. Rishabha will have planning teams across Mumbai, Bengaluru and Delhi reporting to him. He will report to Kapil Arora, Co-Chairman & CEO.

MAM Marketing MAM
TVS Eurogrip's new marketing campaign positions itself as 'The Bike Tyre Specialist'

MUMBAI: TVS Srichakra Ltd, India’s leading 2 & 3-wheeler tyre company, rolled out its new marketing campaign building on the ethos of its new brand TVS Eurogrip that was recently launched. The campaign includes a new brand film that accentuates the USP of the brand as a range of specialist high...

MAM Media and Advertising Ad Campaigns
Sony Pictures, Dentsu Webchutney bring alive Angry Birds’ islands

MUMBAI: Sony Pictures Entertainment India has joined hands with Dentsu Webchutney to turn the virtual islands from the movie ‘Angry Birds 2’ into real ones on the most used location app in the world, Google Maps.

MAM Marketing Brands
PAYBACK signs cricketer Yuvraj Singh with campaign ‘PAYBACK Chalao’

MUMBAI: PAYBACK India, the largest multi-brand loyalty programme launches an exciting consumer campaign - ‘#PAYBACK Chalao’. The campaign is aimed at building excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app. Currently, the...

MAM Media and Advertising Ad Campaigns
PGI India launches campaign for men’s platinum jewellery

MUMBAI:  The need for a new definition of masculinity has never been felt more before. In the wake of various narratives through time ranging from archetypes of the alpha male, the provider, the strong & silent one, the ideal husband, the ideal son  to the more recent narratives of the smooth...

MAM Media and Advertising Ad Campaigns
Mediacom bags GOQii's India Health Quiz digital mandate

MUMBAI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the Digital media mandate for GOQii’s India Health Quiz (IHQ), a first-of-its-kind, nationwide initiative to educate the masses with the right information on health. GOQii, is India’s leading tech...

MAM Media and Advertising Account
Sony Pictures Entertainment & Google create an India-first ‘Trailer to Ticketing’ full funnel campaign for 'Spider-Man: Far From Home'

MUMBAI: For a long time, the film industry has produced and marketed films based on gut and the same instinct and some basic media reports have been used to reach out to the movie going audiences. But Sony Pictures Entertainment Films India partnered with Google, their agency Sokrati and movie...

MAM Marketing MAM
Star Maa launches BiggBossIsWatchingYou campaign

Star Maa and L&T Metro Rail Hyderabad Ltd with an attempt to create an effective civic sense-based communication launched a campaign through the World’s biggest television property of Telugu entertainment Bigg Boss.

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories