MAM

Insight bags Bajaj Discover account

MUMBAI: Bajaj Auto has appointed Insight, a member of the Lintas Media Group to look after both television and print media buying and planning for its Discover brand.

 

 

With this, Lintas Media Group factors a cumulative win of Rs. One billion of business within the fortnight and has bagged a clutch of new clients in its kitty including Cello, a leading player in the writing instruments, Torrent Energy, a leading provider and facilitator for the Ahmedabad and Surat Electricity Boards and MTNL, Gemini Oils, a Parakh Foods brand, Diwan Housing Finance Ltd, shared between its brands Insight and Initiative respectively.

 

 

This development comes in the wake of a pitch held in early February, when the company called incumbent agencies Mindshare, which handles the television media business of Bajaj, and Insight, which handles the print media business, along with challenger Starcom for presentations. Subsequently, Insight was selected for the Discover brand.

Speaking on the occasion, Insight president Raj Gupta said, "Insight's way of approaching media seems to be working. The Bajaj Discover team has validated this by extending our association and trusting our understanding of the impact media brings on Brand building."

 

 

Lintas Media Group director, Media Services, Lynn de Souza says, "From the past seven or eight months, we have been working hard to improve our strategy and planning products. The results have just begun to show and I am looking forward to the next months, where we hope to announce some more significant wins".

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