Zee Cinema 'Waisa Bhi Hota Hai' contest winners announced

MUMBAI: And the winners are… Zee Cinema in association with had organised a contest in April 2004, around movie- Waisa Bhi Hota Hai- Part II.

Both Enterprise Nexus media supervisor Imran Abdul Karim and RK Swamy BBDO Advertising manager media services D Raghunathan have bagged the mega-prize of the contest - a hi-fi music system each - from Zee Cinema.

Karim has been working on accounts such as Killer Jeans, NECC, Neelkamal Furniture, and Hotel Leela for Enterprise Nexus, while Raghunathan is part of PRP Nair's team and has been working with RK Swamy BBDO since the last 20 years and is handling accounts such as Hawkins, Mercedes, LIC, Visa International and Raymonds.


Targeted at the Media, Advertising, Marketing and Television professionals, the contest saw hundreds of entries pouring in from trade subscribers all across.

Currently, prime on Zee Cinema's agenda is to strengthen its brand positioning. The contest is part of a series of marketing initiatives, conducted by Zee Cinema, to ensure brand recall for its movies among the trade.

Touted as India's only Hindi movie channel, Zee Cinema has started premiering new movies since April 2004. The first movie to premiere was 2003's surprise hit Waisa Bhi Hota Hai - Part II starring Arshad Warsi, Sandhya Mridul, Pratima Kazmi and Prashant Naryanan on 10 April at 8 pm.

As of the contest, beside the two winners, 31 other have been shortlisted as the consolation prize winners, who will be gifted music CD's of the movie.

Latest Reads
Dentsu Impact bags digital mandate for HT Media's Radio Biz

MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has added another new mandate to its recently established Social Media Division, Dentsu Impact Digital. The agency has been awarded the digital mandate for all 3 radio businesses of the HT Media Group -  Fever FM, Radio Nasha and...

MAM Media and Advertising Digital Agencies
NIVEA launches Hand Cream with a new festive campaign

MUMBAI: With the festival of lights around the corner, many people go out of their way to take care of themselves in order to look and feel their best. While everyone is busy prepping themselves from head to toe, one of the busiest parts of the body - our hands are often neglected. Keeping the...

MAM Marketing MAM
Katrina Kaif launches kay beauty in partnership with Nykaa

MUMBAI: Bollywood actor Katrina Kaif launched her beauty brand Kay Beauty, in partnership with India’s largest beauty retailer, Nykaa, in an unprecedented pan-India launch across 50 Nykaa stores and on the Nykaa website and app. Kay Beauty is created by Katrina with a vision to deliver high-...

MAM Marketing MAM
Benedict Cumberbatch to endorse MG Motor India’s upcoming electric car: the MG ZS EV

MUMBAI: MG (Morris Garages) Motor India today announced Benedict Cumberbatch as the face and ambassador for their upcoming Electric Car “MG ZS EV” in India. The announcement comes as a further extension of the ongoing association between two British icons.

MAM Marketing MAM
Philips India launches CSR campaign ‘HarSaansMeinZindagi’ to promote awareness on Childhood Pneumonia in India

MUMBAI: Philips India, a subsidiary of Royal Philips, Netherlands and a leader in health technology today launched ‘HarSaansMeinZindagi’, a CSR campaign to increase awareness around childhood pneumonia in India. The aim of this campaign is to reach parents, family and caregivers and sensitise them...

MAM Marketing MAM
Kalyan Jewellers lights up digital media with Diwali campaign

MUMBAI: Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched its all new digital campaign for the festive Diwali season. The campaign ‘Dil Roshan Toh Diwali Roshan’ features Kalyan Jewellers’ global brand ambassador and Bollywood star Katrina Kaif with the...

MAM Marketing MAM
This Diwali, Santoor Gold encourages all to start their festivities with ‘#MyDiwaliRitual’ campaign

MUMBAI: Capturing the essence of Abhyanga Snan, also known as Holy Bath – a significant Diwali ritual followed across Maharashtra, Santoor Gold, a premium soap from the Santoor family launched a new TVC campaign.

MAM Media and Advertising Ad Campaigns launches Storyboxes to take seller stories closer to customers

MUMBAI: If you shopped during Amazon’s Great Indian Festival, chances are you discovered something unusual on your delivery box. Amazon customers have started receiving their orders in boxes that tell stories- stories of transformation and success of small and medium businesses thriving on Amazon....

MAM Marketing MAM
LVB files complaint against social media rogues for defamatory posts

MUMBAI: Lakshmi Vilas Bank (LVB) has filed a criminal complaint against social media rogues for posting fake news content on facebook with alleged intention to tarnish the reputation of the bank among the eyes of its customers and the wider public.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories