MAM

Lintas Media Services to offer PGD in media management

MUMBAI: The Northpoint Centre of Learning established by the Lintas Employees' Welfare Trusts to further the cause of holistic learning and development of practicing managers and professionals, recently announced it's full time post graduate programme in advertising and media management which is aimed at developing ready made managers in media through a combination of intensive theory and on the job working experience, on live assignments.

An official release informs that the sessions will be conducted at the state-of-the-art facilities at the Northpoint Campus in Khandala. The practical modules that will follow each theory session will take the form of continuing live projects on blue chip clients, within the offices of the media services divisions of the Lintas Group of Companies.

Announcing the program, Lintas Media Services director Lynn de Souza said, "The faculty team is drawn from the country's best practitioners of marketing and media management. Field visits and secondment to entertainment, media and marketing companies will form an intrinsic part of the course."

Structured as a one year full time programme, the course will commence on 4 July, 2004. The programme is open to all first class graduates (over 60 per cent marks) from the humanities, commerce, economics, mathematics, statistics, communications or management streams. People interested can obtain more details on www.northpoinindia.com.

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