Star India restructures ad sales team

MUMBAI: Star India has completed the restructuring of its ad sales functions and the most significant development, expectedly, is over who heads Star Plus.

Juhi Ravindranath takes over as national head of Star Plus with additional charge of the just launched FTA channel Star Utsav. Ravindranath currently heads sales for Star Plus in the West and South.


Explaining the reworked structure, Star India national sales head, senior vice-president Kevin Vaz, said there were natural synergies between Star Plus and Utsav therefore the decision to give over charge of both channels to Ravindranath. Incidentally, it is Vaz himself who has been handling both the channels hands-on thus far.

Shailesh Bijlani, who earlier reported to Monica Tata and handled Star World, Star Movies and Channel [V], moves up as national sales head in the vacancy left after Tata's move to Turner India. As has already been reported, ad sales for National Geographic Channel and The History Channel have now shifted out from the Star India purview and is under a a special division set up by NGC for this purpose. The erstwhile Cartoon Network India executive director strategic marketing Nikhil Mirchandani heads the NGC sales team.

The other significant change is that senior V-P Joy Chakravarti, who earlier headed Star News, Star Gold and Star Vijay, will now look after Star Gold and any new channels that may launch on the network in the coming months.

The national portfolio for Star Vijay comes under Sriram, who earlier handled Chennai and other retail centres in the south. Shanti Rao, meanwhile, takes over as all-India head for Star News. Vaz, however, clarified that in the case of Star News, this was purely a stop-gap arrangement. Vaz said in due course a national head for Star News would be recruited to whom Rao would report.

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