Report on Shemaroo

AICF, SportzPR to hold biggest Asian chess tourney in December

MUMBAI: The All India Chess Frederation (AICF) and sports communication consultancy, SportzPR has announced that it will organise A Category 20 Super Grandmaster World Invitation chess tournament.

The nearly three-week event with 13 rounds is scheduled to take place in December 2003 in Mumbai. Top players like Gary Kasparov, V Kramnik, Anand, Judit Polgar will participate. A Category 20 is a Super Grandmaster tournament where the average international rating of the players is above 2700 ELO. India's second Super Grandmaster Krishnan Sasikiran will also be seen in action.

Currently, the two companies are talking with various sponsors. SportzPR president and CMCG India MD Samir Kale said that besides Doordarshan, other private broadcasters have expressed interest in covering the tournament.

According to Kale: " This tournament is not going to be difficult to sell as there are celebrities involved. It is not just brilliant minds that we are talking about here. In addition there has been a viewership shift this year from just cricket to other sports where Indians have excelled in the international arena such as hockey, football and chess. We are trying to finalise an arrangement wherein the last 45 minutes of a chess game can be shown live. The event will also be broadcast on the web. In addition we will be putting up on giant screens in different locations of the country."

The tournament is being organised by Venus Chess Academy. Maharastra Chess Association president Raghunandan Gokhale said, " The reason we are holding the tournament towards the end of the year is because the players have a hectic schedule. Therefore they have to be contracted well in advance. Also in December children have time on their hands."

"We will be organising attractions leading up to the event. These will kick off three to four days before the start of the tournament. You will see a Super Grandmaster play blindfold exhibition matches. There will also be five-minute Blitz chess duels. We will organise a series of lectures, which will be conducted by the GMs and coaches so that people interested in learning more about the game can benefit," he said

"We will also be taking the lecture and training sessions to other parts of the country as well. The total prize money on offer for the tournament will be Rs 30,00,000. Our goal is to make this an annual event. In December we expect around 5000 people to be in attendance and therefore we are still in the process of finalising arrangements for the venue," he added.

In addition Venus Chess Academy will also organise the Commonwealth Chess Championship in February 2004. This will be done on behalf of the Commonwealth Chess Association. The AICF is hoping to host this event annually as well if the other commonwealth nations do not express interest.

Latest Reads
NXTDigital elevates Vynsley Fernandes to MD & CEO

Hinduja Group’s media vertical NXTDigital has elevated Vynsley Fernandes to the position of managing director and CEO and inducted him into the boards of the media groups’ subsidiary companies comprising OneOTT Intertainment, IN Entertainment  and IndusInd Media & Communications – in line with...

MAM Media and Advertising People
FarEye ropes in Dropbox’s Suvrat Joshi as chief product officer

NEW DELHI: Logistics SaaS platform FarEye has roped in Suvrat Joshi as its chief product officer (CPO). He will drive the product vision and accelerate the company’s global product expansion with key focus on the customer’s needs. Based in Seattle, Joshi brings with him over 20 years of experience...

MAM Media and Advertising People
DLF Avenue gets festive for its One-year Anniversary

This month of love, Delhi’s latest landmark for shopping, dining & culture, DLF Avenue completed 1 year of offering stellar services and quality shopping experience coupled with a sophisticated and chic ambience to all its patrons. Visitors are welcomed to join in the celebration and feel...

MAM Marketing MAM
Dreamcast hosts JLF, World’s Largest Literature Festival, on their Virtual Event Platform

The Kumbh of Literary Festivals, The Jaipur Literature Festival is LIVE yet again this year with it’s larger life Virtual Avatar. Powered by Dreamcasts’s virtual platform, the platform replicated JLF’s iconic Venue, where the festival has been held in the last 13 years.

MAM Marketing MAM
Zoo Media inks strategic partnership with Noesis.Tech

NEW DELHI: Zoo Media, which owns the digital agency FoxyMoron, has inked a strategic partnership with technology products and services agency Noesis.Tech. The aim of the partnership is to solidify the stance of the network as a full-service network with a developing breadth and depth across media,...

MAM Marketing MAM
Levi’s to tap into the emerging female denim customer market with latest campaign

NEW DELHI: Worth around Rs 30,000 crore, the Indian denim market is a growing industry. The fabric has not just found its place in the wardrobe of people across age groups and gender but has over the years transformed itself into a style statement. And with growing fashion awareness and a jump in...

MAM Media and Advertising Ad Campaigns
Zenith India appoints Ramsai Panchapakesan as national buying head

Zenith India has appointed Ramsai Panchapakesan as the agency's national buying head. He will lead it's pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale in the local marketplace.

MAM Media and Advertising People
Dove takes on India's matrimonial ads with #StopTheBeautyTest

We have all come across them- matrimonial ads screaming “Bride Wanted: Fair, slim, tall…”. These labels have become so ingrained and embedded in our collective psyche that we cannot visualise beauty in any other form or size.

MAM Marketing MAM
Knives out: Fast food chains revert to roasting in new ad campaigns

For the most part, it appears that the worst of the pandemic is behind us. Vaccination programmes have been rolled out on a war footing in most countries, active caseloads have gone down and the economy, too, is showing signs of revival. People have resumed most of their pre-Covid leisure...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required