MAM

AICF, SportzPR to hold biggest Asian chess tourney in December

MUMBAI: The All India Chess Frederation (AICF) and sports communication consultancy, SportzPR has announced that it will organise A Category 20 Super Grandmaster World Invitation chess tournament.

The nearly three-week event with 13 rounds is scheduled to take place in December 2003 in Mumbai. Top players like Gary Kasparov, V Kramnik, Anand, Judit Polgar will participate. A Category 20 is a Super Grandmaster tournament where the average international rating of the players is above 2700 ELO. India's second Super Grandmaster Krishnan Sasikiran will also be seen in action.

Currently, the two companies are talking with various sponsors. SportzPR president and CMCG India MD Samir Kale said that besides Doordarshan, other private broadcasters have expressed interest in covering the tournament.

According to Kale: " This tournament is not going to be difficult to sell as there are celebrities involved. It is not just brilliant minds that we are talking about here. In addition there has been a viewership shift this year from just cricket to other sports where Indians have excelled in the international arena such as hockey, football and chess. We are trying to finalise an arrangement wherein the last 45 minutes of a chess game can be shown live. The event will also be broadcast on the web. In addition we will be putting up on giant screens in different locations of the country."

The tournament is being organised by Venus Chess Academy. Maharastra Chess Association president Raghunandan Gokhale said, " The reason we are holding the tournament towards the end of the year is because the players have a hectic schedule. Therefore they have to be contracted well in advance. Also in December children have time on their hands."

"We will be organising attractions leading up to the event. These will kick off three to four days before the start of the tournament. You will see a Super Grandmaster play blindfold exhibition matches. There will also be five-minute Blitz chess duels. We will organise a series of lectures, which will be conducted by the GMs and coaches so that people interested in learning more about the game can benefit," he said

"We will also be taking the lecture and training sessions to other parts of the country as well. The total prize money on offer for the tournament will be Rs 30,00,000. Our goal is to make this an annual event. In December we expect around 5000 people to be in attendance and therefore we are still in the process of finalising arrangements for the venue," he added.

In addition Venus Chess Academy will also organise the Commonwealth Chess Championship in February 2004. This will be done on behalf of the Commonwealth Chess Association. The AICF is hoping to host this event annually as well if the other commonwealth nations do not express interest.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631956688302.jpg?itok=AKkIf9eK
Neeman's unveils ReLive Knits campaign with a call for sustainability

Mumbai: Neeman's, an innovative footwear brand that uses natural, renewable and biodegradable fibre has roped in Bhumi Pednekar, Mandira Bedi, and Samantha Prabhu for its latest campaign. The campaign announces the launch of its ReLive Knits, a shoe made with 100 per cent recycled PET Bottles. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631950569046.jpg?itok=eg-JKS0c
HUL is top advertiser in week 36: BARC

Mumbai: Broadcast Audience Research Council (BARC) India's top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01. Reckitt Benckiser (RB) India Ltd has secured the second position at 3620.24 ad volumes.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/brand_finance_20211.png?itok=h44kwrs6
World’s top 50 luxury brands lose over $7 bn in value this year: Report

Mumbai: The total value of the world’s top 50 most valuable luxury and premium brands has declined by five per cent year-on-year, according to the Brand Finance Luxury & Premium 50 2021 report. As the world grapples with the fallout from the Covid-19 pandemic, these brands witnessed a downturn...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/cadbury.jpg?itok=ro8LG6RP
Cadbury's iconic cricket ad gets a contemporary twist

MUMBAI: Confectionary giant Cadbury surprised its consumers on Friday, as it released its iconic 90’s ad - ‘Asli swaad zindagi ka’, albeit with a contemporary twist.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631874608702.jpg?itok=hkSK1kLO
Cholayil goes eco-friendly with Medimix soap Ganesha idols

Mumbai: Cholayil’s ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an eco-friendly way this year. In order to educate people and inculcate in them a sense of responsibility towards the environment, the brand carved Ganesha idols on the Medimix soap. The campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631868829596.jpg?itok=sKY9kYsL
Indya signs Shraddha Kapoor as brand ambassador

Mumbai: High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary Indian ethnic wear in a variety of campaigns across media platforms, said the brand. The announcement comes with the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631864283816.jpg?itok=n2TUUa6y
Umang Puri rejoins FoxyMoron as creative director

Mumbai: Zoo Media network-backed digital services agency FoxyMoron has appointed Umang Puri as creative director of the North region. He will be reporting to national creative director Dhruv Warrior. Puri has rejoined FoxyMoron from Digitas India, where he served as creative director. During his...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631859926780.jpg?itok=Hk0NHSao
Birla Fertility & IVF appoints Lodestar UM as its media AOR

Mumbai: Birla Fertility and IVF, a chain of fertility and IVF clinics and a part of the CK Birla Group has appointed Lodestar UM as its media agency on record (AOR). The mandate comprises TV, print, OOH, digital and radio and will be handled by Lodestar UM’s Gurugram office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/1.jpg?itok=EbHaabQZ
Roopam Garg elevated to CEO of dentsu X India

Dentsu India has elevated Roopam Garg to the role of dentsu X (dX) India CEO, effective immediately. He will continue to report to CEO for media South Asia Divya Karani.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required