MAM

Coca-Cola India launches ad campaigns for 'Sunfill Home Maker' offer

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/09/29/sadf.jpg?itok=C92zUWdd

MUMBAI: Coca-Cola India has launched a promotional campaign for its 'Sunfill Home Maker' offer .

The offer which is open for over a two-month period across the country, is being promoted through a 20-second TV commercial that portrays individual members of a family, each in problematic situation, being helped by the lady of the house and Sunfill.

Interestingly, Sunfill's position as the brand that continues to bring moments of joy to the entire family has been reinforced with a new theme ad called Skooty( currently being aired on all national channels).

The ad shows how Sunfill helps the housewife turnaround a tricky family situation into a happy occasion for all involved. The ad portrays an everyday situation tackled by the lady of the house in a creative manner, all displayed with a great sense of humor in the interactions between the mom, dad and the child. Both the commercials have been created by McCann Erickson .

According to the release, to avail the offer, consumers need to buy a 200 gram Sunfill family pack and scratch the accompanying card to win attractive Videocon products like television sets, refrigerators, air conditioners, washing machines and other consumer electronic goods.

There are 10 bumper prizes and 125 individual prizes on offer as part of this promotion. Each of the 10-bumper prizes includes a microwave oven with built-in-FM radio, a color TV, a refrigerator, an air conditioner, a washing machine, a DVD player, a home theatre system, a water purifier and a vacuum cleaner. The individual prizes comprise either a washing machine, or a color TV, or a refrigerator. In addition to these prizes, a free glass is also being offered with every Sunfill family pack, the release adds.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/vfcc.jpg?itok=p73Ip7r-
Virtual Fireside Chat with Puneet Gupt, Coo, Times Internet Ltd

Taking ahead its virtual fireside series with experts across media and entertainment industry, Indiantelevision.com will be hosting Times Internet COO Puneet Gupt on 25 November. The session will be hosted by founder, CEO and editor-in-chief Anil Wanvari. Gupt drives the strategy, vision and...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/vidyut.jpg?itok=T7s4_eAX
Vidyut Jammwal signs on as new face of MuscleBlaze

NEW DELHI: Sports & fitness nutrition brand MuscleBlaze has signed on actor & martial artist Vidyut Jammwal as its brand ambassador for the next two years. Along with endorsing the brand’s innovative range of products, Vidyut will be seen promoting fitness as a phenomenon in the country. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/chetyl.jpg?itok=UyCvAwoa
Cheryl Cosmeceuticals successfully conducts an online influencer session, #OxygenforYourSkin, for their DIY OxyBlast facial kit

Cheryl’s Cosmeceuticals, a well-known and established brand in the skincare industry, is a part of the L’Oreal group and recently conducted an online session with key influencers to promote their DIY OxyBlast facial kit. The session was conducted over Zoom and had beauty influencers like Khushnaz...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/asci.jpg?itok=OpX1Gv0L
Game over for misleading gaming ads: ASCI

NEW DELHI: The Advertising Standards Council of India (ASCI) has introduced guidelines to make real-money gaming advertising safer and more responsible. The advisory has been developed to ensure that such advertising makes users aware of financial and other risks that are associated with playing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/grapes.jpg?itok=RztWOcxu
Hindware appoints Grapes Digital to handle digital duties

NEW DELHI: Hindware (Bath Product Division) has appointed Grapes Digital to handle its digital duties. The account was won following a multi-agency pitch.   The agency's Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/aatsi_desai_jasani.jpg?itok=Cr8EDe0X
Httpool APAC names Aatsi Desai Jasani as creative agency partner for Facebook

NEW DELHI: Httpool, the largest international partner of major media platforms representing Facebook, Twitter, Spotify, LinkedIn, Snapchat, and others, has announced the appointment of Aatsi Desai Jasani as Httpool APAC creative agency partner for Facebook. She will report to Httpool APAC co-...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/haiderali_amir.jpg?itok=XDy00JJz
Wondrlab appoints Haiderali Amir as head - content production

NEW DELHI: Wondrlab has appointed Haiderali Amir as its head – content production. Amir will be based out of Mumbai and will report to Wondrlab co-founder and managing partner - content platform Rakesh Hinduja.  Amir will be involved with delivering a myriad of content across Wondrlab’s clients...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/protinex.jpg?itok=pFNQj0SX
Protinex taps influencer marketers to push Immuno Nutrient Calculator

MUMBAI: Protinex in association with Filter Coffee Co is conducting an aggressive influencer marketing campaign to promote its Immuno Nutrient Calculator.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/bikano_0.jpg?itok=puEQXy2e
How Bikano successfully shed its traditional mien for a modern positioning

NEW DELHI: Uprooting themselves from the comfort and security of home sweet home in Bikaner to the narrow, bustling galis of Delhi 6, the forerunners of Bikanervala believed in taking measured risks and ensuring that they paid off. It’s probably the reason why they were able to make their street-...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required