BBC takes battle of the boardroom to the skies

MUMBAI: BBC World is targeting business decision makers for its Boardroom Battles season that commences on the channel soon.

Using in-flight advertising on Jet Airways, the channel has employed eye-catching colourful leaflets stuck to newspapers that are circulated every day on Jet Airways flights.

The broader business audience is targeted through a mass media campaign driven by press advertisements in the Sunday editions of The Economic Times and The Statesman with the creative strategy aimed at ensuring tune-ins for the programmes.

BBC World is also addressing another niche audience group for these programmes - business school students. Posters and leaflets will be placed in the top business schools across India to encourage management students to watch the programmes on the channel.

Boardroom Battles programme initiative features Dangerous Company - a three-part series looking at some management failures that have led to financial crises, Trouble At The Top - a ten-part series which enters the world of big business, examining how bosses steer their way through startups, revivals, turnarounds and disasters, and Back To The Floor - a seven-part series where top bosses return to the shop floor for a week to see what working life in their companies is really like

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