MAM

Madison wins Essel media account

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/20/Untitled-1_2.jpg?itok=zKzKo_od

In a hotly contested pitch in which leading media specialists participated, Madison Media has won the Rs 1,000 million media account of the Rs 45,000-million Essel Group.

The size of the account has been valued at Rs 1000 million after factoring in the just launched Super Lotto on-line lottery of Playwin Infravest Pvt. Ltd. which contributes substantially to the billing, an official release states. Madison will also be handling the Zee bouquet of 13 channels as well as Agrani Convergence Ltd.

The lottery business in India is already very huge and is estimated to be worth Rs 500 billion. With on-line lotteries coming in, this business is bound to expand and Essel Group's Playwin through aggressive advertising in press, television and outdoor hopes to enlarge the market and win a substantial share of the enlarged market. On-line lottery is a huge business globally with a market size of $125 billion and an estimated 80 per cent of the UK population participates in on-line lotteries.

The group companies have separately also decided to place all outdoor business through MOMS, the independent specialist outdoor unit of Madison.

Says Punitha Arumugam, COO of Madison Media (West) who led the pitch: "We will make media a key driver to build the various brands of the Essel Group."

The big clients that Madison Media handles include Coca Cola, P&G, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Maruti and BPL. Madison Media is a part of Madison Communications, which has specialized units in Creative, Media, PR, Rural and Outdoor.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/mond4.jpg?itok=9qsCGga1
How Mondelez India leveraged its partnership on broadcast for IPL 2020

NEW DELHI: There are campaigns and there are campaigns. But there are certain advertising messages which strike home like no other – they either leave a tear in the eye or have you feeling nostalgic. Some have you chuckling, others inspire you, while yet others leave you just feeling good.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/afc.jpg?itok=cz18giWo
AFC announces Sportradar as Official Video and Data Distribution Partner for Major AFC Competitions from 2021 to 2028

The Asian Football Confederation (AFC) today announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028. Under the new agreement, Sportradar becomes the Official Video and Data Distribution...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/arunima-sangeeta.jpg?itok=Xd14yFhg
Arunima Singh named Havas Life Sorento VP - digital

NEW DELHI: Havas Life Sorento has further strengthened its leadership team with the appointment of Arunima Singh as vice president digital. In this new role, Singh will drive health digital and technology vision and strategy for the agency. She will be based in the Mumbai office. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/bhava.jpg?itok=M4Fmy45i
Do Your Thng onboards Bhavna Darira as business head

NEW DELHI: Branded content marketplace Do Your Thng (DYT) has brought on Bhavna Darira as business head. She brings with her over two decades of experience in sales, marketing and brand positioning.  Darira’s past experience is with companies like Aditya Birla Financial Services, Reliance...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/amanda.jpg?itok=MfVebxuO
Dentsu International integrates iProspect and Vizeum

NEW DELHI: As part of dentsu International's streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.  By integrating this two award-winning agencies, dentsu brings Vizeum’s media...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/heamnt.jpg?itok=XGlZqVTj
CNBC Awaaz terminates Stock 20-20 host Hemant Ghai

NEW DELHI: The Network18 Group has terminated stocks editor & anchor Hemant Ghai, the co-host of Stock 20-20 which airs on its Hindi business news channel CNBC Awaaz, as a consequence of an order passed by the Securities and Exchange Board of India (SEBI) against him for violating stock market...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/ganesh.jpg?itok=PggZqy-Y
PEDIGREE is India’s most trusted dog food brand

PEDIGREE, a brand of MARS Petcare, has been named India’s most trusted brand in the dog food category in the 10th edition of The Brand Trust Report, India Study 2020. It also ranked 92 in the overall FMCG category.  MARS Petcare is the world’s leading pet food company, serving over 400 million pets...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/nitin.jpg?itok=vN76GDCw
SVG Columbus COO Nitin Sabharwal moves on

NEW DELHI: Adding to the list of exits from dentsu India, SVG Columbus COO Nitin Sabharwal has decided to move on from the agency after a stint of more than seven years.  He joined SVG Pvt Media Ltd in 2013 as SBU head for nNext, a  performance advertising platform focused on delivering consumer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/essence.jpg?itok=syJIdNxs
Essence Media Health Check launched to accelerate digital marketing transformation

NEW DELHI: Essence, a global data and measurement-driven media agency from GroupM, has introduced a Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required