'MTV's Direct A Video Contest' launched in the US

MUMBAI: MTV will celebrate its 21st birthday this month by launching MTV’s Direct A Video Contest, marking the channel’s first search across America for a new music video director for the 21st Century.

Together with rock band Korn, the channel is giving aspiring filmmakers the opportunity to create and direct the video for Alone I Break, the next single from the group's current album Untouchables. From phone calls to casting calls and even budget pitfalls, MTV will capture the dramatic journey of the winning filmmaker in a special, first-ever documentary presentation, MTV Treatment which will debut later this year.

According to an official release, to enter the contest, sponsored by Monster.com, prospective directors have to submit their written treatment for Korn’s video by visiting MTV.com where they can also listen to the track ‘Alone I Break.’ Entries will be accepted till 21 August. Judges from Epic Records will narrow down the entries to 21 finalists whose submissions will be reviewed personally by Korn. The band will then collectively determine one aspiring director to film their video. The winner will be informed by a personal call from the band itself who will invite the filmmaker to Los Angeles to begin shooting.

The contest is open to US citizens between 18 and 34 years, and must not be represented by any commercial production company.

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