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AP Tourism to spend 40 crore on communications campaign

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BENGALURU: State tourism departments across India have become more and more visible across the Indian media and mass communication space, including the digital space. Andhra Pradesh (AP) Tourism too has decided to pile on the aggro with a budget of Rs 40 crore for this fiscal.

AP Tourism Development Corporation (AP Tourism) conducted a road-show – “Fall in Love with Amazing Andhra Pradesh” - in Karnataka at Bengaluru in order to promote tourist places in the state of AP. The state plans to use the tagline ‘Eeverything’s possible’ in its communications.

Government of Andhra Pradesh, special chief secretary (Tourism) Chandana Khan says, “The budgeted spends for next year are likely to be higher. We use a number of agencies for creative as well as media buying.”

“People are under impression that Andhra is only a land of myriad of opportunities and industrious people. The state has a rich culture and heritage legacy. We are putting in a lot of efforts to attract tourists to the state. A number of ideas are under consideration. With this road-show, we also look forward to have tie-ups with tour operators in the state,” she further adds.

Hyderabad will also stage the first edition of the Hyderabad Travel Meet & India Tourism Heritage Conclave from 21 to 24 February. “While Hyderabad Travel Meet (HTM) will showcase Andhra Pradesh as a destination, bringing together all buyers, sellers and potential consumers, the India Tourism Heritage Conclave will have seminars and panel discussions on various aspects of the Tourism industry,” says Khan.

AP Tourism has tied up with airlines to offer complete packages such as Balaji Darshan. It has also placed its facilities through Online Booking and has increased accessibility of making AP Tourism bookings in a big way.

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