MAM

Jabong.com makes shopaholics scream again - "Go crazy with shopping"

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/21/Jabong.jpg?itok=hI9uo-Kb

NEW DELHI: Jabong.com has launched its brand new advertising campaign on the theme of "Go Crazy Shopping".



The television commercial for this is yet another entertaining take on shopaholism. This brand new TVC shows two fashion conscious girls talking about shoes and stylish dresses purchased from their favourite portal Jabong.com even during a tough situation such as a bank robbery. This apparently illuminates the brand being a one stop shop for its happy customers.

The new campaign is amusing and brings out extreme emotions which are generated by the pleasure of shopping at Jabong.com, driven by its huge assortment, large number of Brands and quickest service. This commercial showcases a situation where in the middle of a bank Robbery, a fashion conscious female staff member is seen talking to her female colleague about shoes and dresses available on Jabong.com showcasing the strong fashion connect among shoppers. While the robbery is on, Jabong.com‘s delivery boy is seen entering the bank premises. The sight of the Jabong.com delivery boy (along with Jabong.com boxes) generates huge amount of curiosity amongst hostage girls that they free themselves forgetting what‘s happening and everyone is seen rushing towards the delivery boy screaming. The concept has been artistically developed by Jabong.com internally.

Jabong.com co-founder Manu Kumar Jain on the launch of the new ad campaign said, "We wanted to take our association with our target audience one step further and reinstate the fact that we are the most premium one stop fashion destination today. This commercial manifestly brings out the enthusiasm and passion that with just one click, shoppers have access to more than 1000 brands and over 90,000 products on our portal, that too from the latest trends and styles. As a conscious and continuous endeavor our new campaign focuses on shopaholics in true sense."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/the-hindu.jpg?itok=04TArt7i
Ogilvy and The Hindu launch new campaign ‘#TheOtherObituary’ 

The Hindu and its agency partner, Ogilvy Bangalore, lend a voice to the voiceless yet again on the occasion of World Wildlife Conservation Day.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/pooja_sharma.jpg?itok=qwIJovku
iCubesWire elevates Pooja Sharma to business director of brand advocacy vertical

Mumbai: iCubesWire, an ad technology-based digital marketing conglomerate, has announced the elevation of Pooja Sharma to business director of its brand advocacy vertical. Founded in 2010, iCubesWire has a team of more than 300 people across India, Dubai, Indonesia, Singapore and manages more than...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/jaibeer_ahmad.jpg?itok=Z9C6QxnE
Havas Worldwide India appoints Jaibeer Ahmad as managing partner - North

Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has appointed Jaibeer Ahmad as managing partner – North. Ahmad joins from Cheil India, to further strengthen and support the creative offering of Havas Worldwide India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/40.jpg?itok=f-j9dI1y
FCB Interface appoints Gaurav Dudeja as COO

Mumbai: As a part of the agency’s reorganization towards becoming future-ready and providing strategic partnerships to its clients, FCB Interface has announced the appointment of Gaurav Dudeja as chief operating officer. In his role, Dudeja will lead the business operations to drive the next level...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/adam_singolda_0.jpg?itok=sCgXuDvG
GUEST ARTICLE: Digital Advertising Predicts: Are We in A Recession?

Mumbai: Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great Recession were each preceded by a dip in digital ad spend, which acts as a crystal ball for the economy’s future.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/hrithik-ferrero-rocher.jpg?itok=GTYpeTYT
Ferrero Rocher launches Christmas campaign featuring Hrithik Roshan 

In order to promote Ferrero Rocher for its Christmas and New Year campaign, Ferrero India has created a new digital video ad featuring actor Hrithik Roshan.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/virat.jpg?itok=s20MLYk1
Noise appoints Virat Kohli as its brand ambassador 

Mumbai: Noise has appointed Virat Kohli as its new brand ambassador for their smartwatches. The partnership brings together the two established leaders of their respective domains who exemplify what it means to listen to the noise within. It is a true representation of the synergy between Noise and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/wunderman_thompson.jpg?itok=5m6pQHI0
Monster India launches new campaign after rebranding itself as FoundIt

Mumbai : Monster India has launched a major rebranding exercise and a bold new campaign in collaboration with Wunderman Thompson Bangalore. The campaign tells the story from the perspective of a new generation of job seekers. A generation that knows exactly what they want and is not afraid to ask...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/yummize.jpg?itok=a5olvL_8
Godrej Yummiez launches TVC ‘Yummiez Mein Kuch Nahi Chupa Hai’ 

Mumbai: Godrej Tyson Foods Ltd (GTFL) ready-to-cook product brand Godrej Yummiez, has unveiled its latest campaign for its newly launched Godrej Yummiez Crispy Potato Starz. This one-of-a-kind star-shaped, crunchy snack is made with high-quality potatoes and advanced Individual Quick Freeze (IQF)...

MAM Marketing MAM