MAM

FTV to hot up things with enhancement agenda in India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/26/Fashion%20TV.jpg?itok=0wzhwwzi

MUMBAI: Iconic global fashion broadcaster, Fashion TV, founded by Michel Adam, has new plans on its agenda for India.

The broadcasting and operations of the channel including programming, licensing & merchandising have been entrusted to Trinity Dreamworks who have extended the revenue and brand management mandates to Helios Media.

Founder of FashionTV and mastermind behind the global fashion revolution on TV, Michel Adam said, “FTV the brand has been growing from strength to strength across the globe as THE fashion destination be it our broadcast brand or various categories we are into under the “F” brand. With the surge in Indians consuming global brands, it’s only natural that we affirm our presence in the market with renewed vigour”   

The brand’s commitment to India is underlined by the growing off-air presence. FBars have been successfully entertaining guests in Mumbai and Bengaluru for a few years now, the first ever FResidence in India is progressing rapidly in Pune, with discussions in advanced stages for 40 FCafes around the country in the next 3 years. Apparels and accessories under the FAccessories label are in the pipeline and the FVodka might soon be at a bar near you.

Commenting on the India programming agenda, Trinity Dreamworks’ Vishal Gurnani said, “The Indian Fashion industry is growing phenomenally. The markets are flooded with the best of brands from all over the world indicating growing awareness and consumption. Fashion TV in India has contributed towards enhancing the viewer’s knowledge and experience in the world of fashion, for over a decade. It is now time for us to enhance positioning of the channel itself so we can continue to satiate the viewer’s increasing love for fashion.”

On the assignment, Helios Media MD Divya Radhakrishnan said, “Being entrusted to represent and partner the world’s biggest Fashion brand is an appreciation of our ability at Helios to position channels as brands and not commodities. With MTunes HD and FoodFood, we have exhibited how this takes the agenda beyond merely selling inventory. The teams across our offices are ready to offer advertisers the opportunity to associate and integrate with the #1 global Fashion destination.”

Adding further momentum to the overall vision, Helios Media will undertake the Revenue and Brand Management of FashionTV India. While a team of handpicked media sales experts has been assembled to represent the channel among advertisers and media agencies, another team of Brand specialists will ensure that FashionTV India becomes the single destination for anything that is ‘Fashion’ in India. Covering everything from fashion trends, to glamorous lifestyles and global events, the channel will be the mecca for the swish set of the country and the guide for those aspiring to add a touch of glamour in their lives. If the viewer identifies with the tagline “I Love Fashion”, then this is where they will be found.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/spykar.jpg?itok=VtW_JuCv
Rap, Dance or Beatbox to Find Your Restless

MUMBAI: In the second leg of the campaign which focuses on inclusivity, talent, and passion, Spykar Lifestyles has launched an online contest to discover fresh, young talent. The contest, in association with Hip-Hop & Urban Art Network, To The Culture, invites young talent to participate by...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/oreo.jpg?itok=fpThxwJF
OREO Urges Consumers To ‘Disconnect to Connect’ Through its Latest Campaign

MUMBAI: OREO, the world's favorite cookie brand, recently launched a new campaign that urges consumers to ‘Disconnect to Connect’, getting away from their technological devices and enjoy moments of playful connections, with family and friends.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/chaavi.jpg?itok=2KDOAWiM
JK Technosoft Ltd appoints Chhavi Sood as marketing head

MUMBAI: Ms. Chhavi Sood has been appointed as Marketing Head at JK Technosoft Ltd., a global software solutions provider enabling businesses to make informed decisions with data driven analytics. Her amassed expertise lies in Corporate Communications and PR, Digital Marketing, Analyst Relations,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/sharecht_0.jpg?itok=O4oJkWpZ
ShareChat releases cricket-special ad solutions for brands

MUMBAI: ShareChat, India’s largest Indic language social media platform with over 60 million monthly active users, today released Cricket-special brand integration that offers brands to connect with millions of cricket fans across the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/netcore.jpg?itok=fTcGFCwo
Netcore, Clearout join hands to Automate email hygiene process

MUMBAI: Netcore Solutions, the leading Martech solutions provider, today announced its latest partnership with Clearout, the leader in email validation and verification to ensure the best in class email deliverability for businesses of all size and scale. By using Clearout’s advanced email...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/centryply.jpg?itok=lrtJnG47
CenturyPly launches new ‘Sab Sahe Mast Rahe’ campaign

MUMBAI: CenturyPly, one of the front-runners in the wood panel industry, has launched their latest communication campaign across all leading television channels, theatres, and relevant digital platforms to ensure trust in consumers. CenturyPly, which enjoys a premium reputation and trust among its...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/rio_0.jpg?itok=3uMMDZ0q
Nobel hygiene launches heavy duty pads for heavy flow - RIO

MUMBAI: Nobel hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult and baby diapers, is now entering the sanitary pads category with the launch of ‘RIO pads’ in the market. RIO is the first product designed for women with heavy flow. Radhika...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/Trump_0.jpg?itok=lk-I524-
Trumping India

MUMBAI: From Bollywood to cricket and terrorism to defence, US president Donald Trump made an attempt to woo Indians and send a positive message back home to the Indian-Americans in his 26-minute-long speech during an event ‘Namaste Trump’.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/25/sau.jpg?itok=LLV1NQdX
The power of native language

Effective communication is the bedrock of any successful marketing strategy. Communicating in a language your audience is most comfortable with, not only delivers the message effectively but also helps in building an emotional connection, thereby urging them to respond.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required