MAM

HUL joins twitter to reach out to its consumers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/26/HUL.jpg?itok=_G96s29N

MUMBAI: Hindustan Unilever Limited (HUL), the market leader in consumer products in the country, has joined twitter recently.

The company which has presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products joined the social media site with the handle @HUL­_News with a tweet saying “HUL, India's largest FMCG company is now on Twitter. Join the conversation with us on topics like #Sustainability, Marketing & #Leadership.”

When asked why did the company as a corporate brand chose to join twitter, the HUL spokesperson said: “Social media provides us an opportunity to reach out to our consumers and other stakeholders in an ongoing and engaging manner.”

And with 4,233 followers already on the site in a short span is proof enough what the brand means to the country.

Not to forget that HUL has been on social media for several years now through its various brands like Sunsilk, Surf Excel, Dove which the company boasts of having led digital marketing in India with some path-breaking work and innovations.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/7up.jpg?itok=UmwhEAEI
Fido Dido comes up with 'fresh solutions' to everyday problems in 7UP's new TVC

Mumbai: Soft drink brand 7UP has launched a quirky campaign to ring in the new year, featuring its much-loved, curly-haired brand mascot Fido Dido in his trademark cheeky avatar. The central concept of the brand campaign, a part of its ‘Think Fresh’ series, is to address everyday curveballs through...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/timex.jpg?itok=RXjc4dkF
Timex celebrates its rich heritage with ‘Given for Generations’ campaign

Mumbai: Watchmakers Timex Group celebrates its rich heritage with the launch of a new campaign called ‘Given for Generations.’  Timex believes that every watch has a soul and it comes from a relentless pursuit of craftsmanship, quality and design. The brand has also democratised timekeeping by...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/img_24012022_161308_800_x_800_pixel.jpg?itok=b9IQAqcC
CupShup wins digital mandate for Easiloan

Mumbai: CupShup, a full-service agency has bagged the digital mandate for the fintech startup, Easiloan. The account was won following a multi-agency pitch and will be handled out of CupShup’s Mumbai office. As part of the mandate, Cupshup will handle the social media presence and digital brand...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/img_24012022_160734_800_x_800_pixel.jpg?itok=UoDS8xRW
Expectations Budget '22: Fuel prices, medical expenses remain major concerns shows Kantar survey

Mumbai: With the third wave of pandemic raging on, the majority of consumers expect the government to increase focus on strengthening the healthcare infrastructure, showed the latest pre-budget survey conducted by data insights company Kantar.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/img_24012022_153451_800_x_800_pixel.jpg?itok=PbWdruzL
toothsi names Vishwanath Shetty as VP of brand partnerships

Mumbai: toothsi, a D2C start-up recognised for its smile makeover products and services has named Vishwanath Shetty as its new vice-president of brand partnerships.  With more than 15 years of experience in IP/branded content sales across media, advertising and martech, Shetty will lead the newly-...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/img_24012022_134730_800_x_800_pixel.jpg?itok=2SakjfzA
Swiggy's director of marketing Umesh Krishna moves on

Mumbai: Swiggy's director of marketing Umesh Krishna has moved on from the company after a four-year stint. He made the announcement with a social media post. Krishna is a 360-degree marketer with expertise in digital strategy, performance marketing, brand management and media purchasing. Prior to...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/img_24012022_132033_800_x_800_pixel.jpg?itok=LsNrQpm8
Kaizzen partners with Teri for World Sustainable Development Summit 2022

Mumbai: Kaizzen, an integrated communication agency, has partnered with The Energy and Resources Institute (Teri), the not-for-profit, policy research organisation, as an outreach partner for World Sustainable Development Summit (WSDS) 2022. WSDS is Teri’s annual flagship event, which will be held...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/2.jpg?itok=WUApgE04
HiveMinds bags digital mandate for Max Life Insurance

HiveMinds Innovative Market Solutions, the digital specialist of Madison World has bagged the digital mandate to manage Max Life Insurance’s paid marketing portfolio. The account will be serviced by HiveMinds’ newly opened North branch.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/britannia.jpg?itok=t9KxPXzr
Britannia's new campaign stresses on protein consumption for young Indians

MUMBAI: Britannia Industries has launched a new TVC for Britannia Cheese that talks about its protein rich nutritional qualities. Proteins are by far one of the most important macro nutrients that  should be part of a healthy diet and through the new  campaign, the Dairy company aims to raise...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required