Colors and Zee TV: close fight for no 2

MUMBAI: In week 41 of TAM TV ratings, all the Hindi general entertainment channels (GECs) have seen a drop in their ratings. What was interesting though, was the close fight between Colors and Zee TV for the number two position in the TV ranking. Colors, won the race, with a slight margin, to claim its number two position with 407,337 GVTs after it shed 68,726 TVTs from last week’s rating. Not so far is Zee TV that recorded 406,987 GVTs (415,793).

Star Plus continues to lead the panel with 464,989 GVTs (501,683). At number four is Life OK that maintains its stability with 344,750 (347,291) GVTs. Sony Entertainment Television ranks fifth this week with 313,411 GVTs (323,337). Sab goes to number six with 291,781 GVTs (317,170). Sahara one continues to be at the bottom with 33,705 GVTs (33,222).

Star Plus, the chart topper, has seen a drop in the ratings for all its fiction shows. Thus, its popular show Diya aur Baati Hum scored 9,243 TVTs (9,911), Yeh Rishta Kya Kehlata Hai scored 6,032 TVTs (7,614), Pyar Ka Dard Hai reported 6,250 TVTs (7,708) and Saathiya registered 6,314 TVTs (7,237). Epic series Mahabharat too witnessed a drop in its fourth week and scored 4,523 TVTs (4,909).

Second placed, Colors’ long running fiction series Balika Vadhu saw a slight drop in its ratings and marked 6,624 TVTs (6,759), Madhubala - Ek Ishq Ek Junoon scored 4,157 TVTs (4,519) and Uttaran reported 3,252 TVTs (4,056). Comedy Nights with Kapil reported 6,518 TVTs (4,462). Much hyped reality show 24, too saw a drop and scored 2,625 TVTs (3,134).

Third placed, Zee TV's fictional offering Qubool Hai witnessed a drop and scored 5,676 TVTs (6,003). Pavitra Rishta generated 4,196 TVTs (4,646). Sapne Suhane Ladakpan Ke secured 5,085 TVTs (6,490). The channel's historical show Jodha Akbar noted 8,777 TVTs (9,337). Drama series Do Dil Bandhe Ek Dori Se registered 5,104 TVTs (5,696). Its dance reality DID – Dance ka Tashan took its tally to 3,172 TVTs (3,870) on a Saturday and 3,056 TVTs (3,707) on a Sunday.

Fourth placed, Life OK’s top mythological series Mahadev scored 3,416 TVTs (4,009). Do Dil Ek Jaan stood at 1,669 TVTs (1,884), Savdhan India rated 2,566 TVTs (2,479). Shapath generated 3,470 TVTs (3,637). Ek Boond Ishq noted 2,551 TVTs (2,635).

Fifth placed, Sony's long running crime series CID witnessed a drop and recorded 5,292 TVTs (7,048), Crime Petrol too saw a drop and registered 3,423 TVTs (3,882). The channel's historical show Maharana Pratap generated 2,772 TVTs (3,057). KBC has maintained its score and garnered 3,960 TVTs (3,911). Other fiction shows either held on to their viewership or dipped marginally during the week.

Sixth placed, Sab's fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 6,945 TVTs (8,485). Chidiya Ghar saw a drop as it rated 3,096 TVTs (3,817). Lapataganj reported 2,090 TVTs (2,380) and Baalveer registered 2,600 TVTs (2,925). It was a roller-coaster ride for other fictional shows as well.

In the movie channel genre, Zee Cinema reported 196,371 GVTs (198,401); Star Gold witnessed a rise taking its tally to 192,339 GVTs (174,671) and Movies OK scored 115,017 GVTs (126,462). On the other hand, &pictures garnered 62,839 GVTs (61,530), Zee Anmol notched up and rated 47,173 GVTs (38,080) and Max scored 177,170 GVTs (220,318).

Seems like the festive season has not proved too fruitful for the channels! We wonder if Navratri has eaten away on the TVTs.  


Latest Reads
Haier India salutes the ‘Silent Performers’ of India with its latest TV commercial

MUMBAI: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, today announced the launch of its latest TVC based on the recently launched Direct Motion Washing Machine (HW100- DM14876TNZP and HW80-...

MAM Marketing MAM
iProspect India launches Voice Assist

MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has launched iProspect Voice Assist for its clients. In addition to vernacular and video, voice is steadily becoming one of the main drivers in today’s digital ecosystem. Therefore, to provide tech-...

MAM Media and Advertising Digital Agencies
IAB Southeast Asia and India enter into exclusive partnership with Comexposium India to bring certified training to ad:tech Mumbai and New Delhi

MUMBAI: The Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) and Comexposium India have announced their exclusive partnership in India for specialist certified Masterclasses which will feature as part of ad:tech Mumbai and ad:tech New Delhi.

MAM Marketing MAM
Berlin, Auckland and Moscow lead global mobility, Kantar study finds

MUMBAI: Berlin and Aucklandare the world leaders in urban mobility, according to new analysis from Kantar’s Mobility Futures study. The German capital tops Kantar’s City Mobility index on account of its cost-effective travel and ease of access to a wide variety of public transport infrastructure...

MAM Marketing MAM
It’s raining Tech Deals & Discounts on ShopClues Maha Diwali Flea Mela

MUMBAI: ShopClues, the online shopping paradise where real Bharat shops, has turned up the heat for Diwali with its ongoing ‘Maha Diwali Mela’ that has lined up some jaw-dropping deals on gadgets, phones and other tech products for its customers. The mega festive sales that are on till October 20,...

MAM Marketing MAM
Bombay Dyeing and TOI urge India to #TakeBackSleep

MUMBAI: Bombay Dyeing, India’s most trusted brand in Home Décor along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep. Launched just before Diwali, #TakeBackSleep highlights the importance of adequate sleep for...

MAM Marketing MAM
EaseMyTrip to Start Plastic Free Diwali Campaign with Free Lounge Offer

MUMBAI: EaseMyTrip (EMT), one of the leading online travel aggregators in India is running a Plastic Free Diwali Campaign from 16th October to 27th October till Diwali-eve. The leading travel company allows exclusive access to its customers at select Airport Lounges at locations like Ahmedabad,...

MAM Marketing MAM
Faber Castell's 'Change the Canvas' gets 200% more responses than last year

While the digital era has disrupted many traditional businesses, stationery, and art & craft facilities are going to grow, Faber Castell India marketing India director Nisha Sara Jose told about the second successful season of its online ‘Change the Canvas’ activity.

MAM Marketing Brands
Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories