MAM

Option Designs bag creative duties for Sansui Mobile

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/26/Sansui%20Mobile.jpg?itok=fu3UiiDe

MUMBAI: MUMBAI: After a multi-agency pitch, Option Designs bagged the creative duties for Sansui Mobile.

As per the mandate, the agency will be in-charge of creating a bigger share in the mobile market pie. “The mobile market is bursting out of its seams and with the competition only growing it will be our duty to create a market for the brand and create a bigger share in the pie for it,” says the company’s managing director Japneet Singh.

The account size is estimated at Rs 2 crore and agencies like MC Saatchi, Percept among others had pitched for it.

On the account win, says Digiworld marketing head Divya S. Nautiyal, “Sansui Mobile is one of the late entrants in the market. Being a Japanese company the USP of the Sansui Mobile is the technology that it would be offering to the market. Colour schemes and the fine sound quality are the two benefits that we would be offering to the users. We want to channelise these offerings in our communique in the most effective way which would further help us in building a top of mind recall for our products.”

The company expects the agency to understand the product, market and the behavior of its target audience and accordingly design the messages, so that it can help reach out with the right message for the right set of audience.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/se.jpg?itok=yqXpcoPe
Sequoia Capital hires Gayatri Vasudeva Yadav as CMO

MUMBAI: She built her reputation as a solid marketer building Star India, along with her boss Uday Shankar, as chief marketing officer and president – strategy & innovation. Now the dynamic marketing professional Gayatri Vasudeva Yadav has joined Sequoia Capital as chief marketing officer for...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/ogilvy.jpg?itok=3FpO4AQ4
Cadbury and Ogilvy's 'Heart Felt Thank You note' print campaign

NEW DELHI:  In today’s world, when digital is increasingly becoming the media of preference for brands, Cadbury and Ogilvy gave a refreshing twist to a classic way to reach out to 3.2 million people with a full page print ad that gave each reader a chance to fill in their personalised Thank You,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/westing.jpg?itok=afd7mzRd
White-Westinghouse forays into Indian market

NEW DELHI:  America’s largest consumer appliance brand White-Westinghouse announces its entry to the Indian market with the launch of its washing machines in India. Collaborating with the Indian manufacturing firm Superplastronics Pvt Ltd (SPPL) that is investing Rs 300 crore, the brand will launch...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/dairy.jpg?itok=HJALklQ6
Cadbury campaign #KahanGayiCadbury leads to new product

NEW DELHI: In a wildly unexpected step, Cadbury decided to drop its most iconic asset from much-loved brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk and Cadbury Gems. This became the talk of the town and the world wondered - #KahanGayiCadbury? (Where did Cadbury go?)

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/adk.jpg?itok=NqzI8T5p
ADK Fortune produces short film ‘Raabta’

Coronavirus is here to stay and has changed and impacted the world in ways in more ways than one.  All communication for most part of this year has been focused on this virus. From saluting corona warriors, to public service messages urging people to wear masks and maintaining social distance. ADK...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/tac.jpg?itok=rfK06Ukq
The Advertising Club & MICA – School of Ideas Announcing Strategic Partnership to Drive Learning & Development for the A&M Category

The Advertising Club has been the category torchbearer driving the Media and Advertising industry’s growth and learning development agenda through curating engaging platforms like D-Code, Digital Review and Digital Debate Series amongst others.  These ideas exchange platforms have inspired young...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/rachit.jpg?itok=yqsSWt5w
Rachit Gupta joins Hero Lectro E-cyles as chief marketing officer

NEW DELHI: Hero Lectro E-cycles has a new chief marketing officer in Rachit Gupta. Gupta comes with a dynamic 12 years of experience in the consumer space. He was associated as a chief marketing officer with EazyDiner for more then two years and played a pivotal role in uplifting the brand's image...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/blue.jpg?itok=kDVP9vYQ
Bruce Clay India announces key appointments to drive growth in subcontinent

NEW DELHI: Bruce Clay India has appointed Ajay Chhabra as the new country head and Amitab Dev as business head for the region. Both Chhabra and Dev come with more than two decades of experience in the digital marketing space.  

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/shahi.jpg?itok=og9Tqwuh
Sashidhar Jagdishan appointed new CEO of HDFC Bank

NEW DELHI: The Reserve Bank of India (RBI) has approved Sashidhar Jagdishan as the next the chief executive officer of HDFC Bank. "The Reserve Bank of India (RBI) vide its communication dated 3 August 2020, has approved the appointment of Sashidhar  Jagdishan as managing director & CEO of the...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required