MAM

Bigg Boss 6 lifts Colors ahead of Star Plus

MUMBAI: Colors was at the top among Hindi general entertainment channels (GECs) in the second week of 2013, as Star Plus lived without its big spike show, Big Star Entertainment Awards.

In its finale week, popular reality show ‘Bigg Boss‘ gave Colors the leg up to recapture the top position after three weeks. Colors winded up the sixth season of its celebrity reality show ‘Bigg Boss‘ on 12 January with 4.4 TVR and ran for two-and-a-half hours contributing 22 GRPs to the overall numbers of the channel. The Salman-Khan hosted show, which airs for an hour per episode, averaged 3.3 TVR in the week ended 12 January compared to 2.8 in the trailing week.

As per TAM data (C&S, 4+, HSM), sourced by Indiantelevision.com from Hindi GECs, Colors got 245 GRPs (previous week 253) in the week, leading Star Plus by a slender margin of four GRPs.

Star Plus lost 46 GRPs in the second week compared to a week earlier. ‘Big Star Entertainment Awards‘, which was aired on the New Year‘s Eve, had added 41 GRPs to Star Plus‘ viewership to give it 287 GRPs.

Also, the average ratings of Star Plus‘ weekend dance reality show ‘Nach Baliye‘ fell from 4.3 TVRs (television ratings) to 3.6 TVRs in the second week. The other shows of Star Plus have seen minor fluctuations in viewership.

Colors lost eight GRPs as some of its fiction shows like ‘Madhubala‘ (3.6 TVR), ‘Parichay‘ (1.3 TVR) and ‘Sasural Simar Ka‘ (3.5 TVR) witnessed slight fall in the viewership.

Zee TV and Sony Entertainment Television (Set) jointly shared the third spot with 195 GRPs each. The two channels stood in the same position two weeks ago (in week 52) with 198 GRPs each. Zee TV lost 15 GRPs from a week earlier while Sony added 14 GRPs.

Set‘s popular game show ‘Kaun Banega Crorepati-6‘ aired the episode of the first Rs 5 crore winner this season on 12 January which notched a 5.1 TVR. The other shows of the channel like ‘Comedy Circus‘ (3.3 TVR), C.I.D (3.7 TVR) and ‘Bade Achche Lagte Hain‘‘ (2.3 TVR) too saw increase in eyeballs.

Zee TV‘s newly launched fiction property ‘Housewife‘ clocked 2.2 TVR in week 2 (previous week 2.5 TVR). The other shows of the channel like ‘Sapne Suhane Ladakpan Ke‘ (3.5 TVR) and ‘Hitler Didi‘ (2.2 TVR) lost viewership while ‘Qubool Hai‘ (2.7 TVR) and ‘Mrs Kaushik Ki Paanch Bahuyein‘ (1.8 TVR) saw improvement in ratings.

Multi Screen Media‘s second GEC Sab didn‘t see any change in ratings and ended week 2 with 150 GRPs, the same as in the previous week. Life OK was next with 117 GRPs, down three GRPs from a week earlier.

Sahara One with 25 GRPs (last week 23) continues to be at the bottom of the ladder.

Digital Viewership

In HSM, digital, 4+, market, Colors again is the leader with 253 GRPs (previous week 245 GRPs). Bigg Boss 6 finale notched 5.2 in digital market. Star Plus, which had climbed to No.1 spot in digital market on the back of ‘Big Star Entertainment Awards‘, slipped to No.2 position with 233 GRPs as compared to 275 GRPs in the previous week.

Sony was in the third spot with 202 GRPs, while Zee TV followed with 178 GRPs.

Sab‘s GRPs in digital were 143 and Life Ok 108 GRPs in week 2.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627648759344.jpg?itok=2d5pcKgV
Britannia rolls out new campaign for Milk Bikis Classic relaunch

Mumbai: FMCG major Britannia is all set to bring back the iconic Milk Bikis Classic biscuit to the market, beginning with Tamil Nadu. The relaunch is being supported by an influencer-driven digital campaign ‘An Ode to Simpler Times’ that is currently running across social media platforms including...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627647407127.jpg?itok=xiBGujdR
CashKaro drives 45000+ sales at Mamaearth during its three-day sale

Mumbai: Cashback and coupon portal CashKaro drove over Rs 6.5 crore in sales for its beauty partner Mamaearth during its three-day 'OMG sale' held between 14 and 16 July. In the short span of three days, CashKaro and its sister site EarnKaro were able to bring 70 per cent of new user transactions...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/shaiesh.jpg?itok=njj-L-F7
P&G appoints Shailesh Jejurikar as global chief operating officer

Mumbai: Global consumer products major, The Procter & Gamble Company (P&G) has announced the appointment of Shailesh Jejurikar as the global chief operating officer (COO), with effect from 1 October. This is in line with the change at the CEO level with Jon Moeller taking over from David...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627640289745.jpg?itok=YS7zMkr7
Matrix reinvents itself as the most inclusive brand

Mumbai: American salon brand Matrix on Friday announced a brand renovation at recently held Matrix India M-Day, the community e-connect programme. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627634289413.jpg?itok=S3JNilah
upGrad India onboards Abdul Wajid Shaikh as head of performance marketing

Mumbai: Edtech major upGrad on Friday announced the appointment of Abdul Wajid Shaikh as head of performance marketing for India. In his new role, Shaikh will be driving end-to-end performance marketing across digital platforms. He will also work towards streamlining and automation of the entire...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627629321275.jpg?itok=rxk5ns8T
HiveMinds names Manav Khurana business head - marketplaces

Mumbai: Hiveminds Innovative market solutions, the digital specialist of Madison World, has brought on board Manav Khurana to head its growing marketplace division. Khurana is a seasoned e-commerce professional armed with over 12 years of experience across global brands. Before joining HiveMinds,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627623485305.jpg?itok=df4C06mA
Cashfree appoints Vikas Guru as chief financial officer

Mumbai: Digital payments and banking technology company Cashfree has announced the appointment of Vikas Guru as its chief financial officer, to fuel the next phase of its growth.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/bb.jpg?itok=KtpTJh9n
ZEE5 head marketing - SVOD & music Reilly Rebello moves on

ZEE5 head marketing - SVOD & music Reilly Rebello has moved on from the platform and has joined Zoey's All Natural as co-founder. At Zoey’s All Natural, he would be at the helm of the branding and marketing of the company.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/parle.jpg?itok=wBM3mzDG
Parle emerges as India’s Most Chosen FMCG Brand: Kantar India

Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by Kantar India.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required