MAM
Report on Shemaroo

Bigg Boss 6 lifts Colors ahead of Star Plus

MUMBAI: Colors was at the top among Hindi general entertainment channels (GECs) in the second week of 2013, as Star Plus lived without its big spike show, Big Star Entertainment Awards.

In its finale week, popular reality show ‘Bigg Boss‘ gave Colors the leg up to recapture the top position after three weeks. Colors winded up the sixth season of its celebrity reality show ‘Bigg Boss‘ on 12 January with 4.4 TVR and ran for two-and-a-half hours contributing 22 GRPs to the overall numbers of the channel. The Salman-Khan hosted show, which airs for an hour per episode, averaged 3.3 TVR in the week ended 12 January compared to 2.8 in the trailing week.

As per TAM data (C&S, 4+, HSM), sourced by Indiantelevision.com from Hindi GECs, Colors got 245 GRPs (previous week 253) in the week, leading Star Plus by a slender margin of four GRPs.

Star Plus lost 46 GRPs in the second week compared to a week earlier. ‘Big Star Entertainment Awards‘, which was aired on the New Year‘s Eve, had added 41 GRPs to Star Plus‘ viewership to give it 287 GRPs.

Also, the average ratings of Star Plus‘ weekend dance reality show ‘Nach Baliye‘ fell from 4.3 TVRs (television ratings) to 3.6 TVRs in the second week. The other shows of Star Plus have seen minor fluctuations in viewership.

Colors lost eight GRPs as some of its fiction shows like ‘Madhubala‘ (3.6 TVR), ‘Parichay‘ (1.3 TVR) and ‘Sasural Simar Ka‘ (3.5 TVR) witnessed slight fall in the viewership.

Zee TV and Sony Entertainment Television (Set) jointly shared the third spot with 195 GRPs each. The two channels stood in the same position two weeks ago (in week 52) with 198 GRPs each. Zee TV lost 15 GRPs from a week earlier while Sony added 14 GRPs.

Set‘s popular game show ‘Kaun Banega Crorepati-6‘ aired the episode of the first Rs 5 crore winner this season on 12 January which notched a 5.1 TVR. The other shows of the channel like ‘Comedy Circus‘ (3.3 TVR), C.I.D (3.7 TVR) and ‘Bade Achche Lagte Hain‘‘ (2.3 TVR) too saw increase in eyeballs.

Zee TV‘s newly launched fiction property ‘Housewife‘ clocked 2.2 TVR in week 2 (previous week 2.5 TVR). The other shows of the channel like ‘Sapne Suhane Ladakpan Ke‘ (3.5 TVR) and ‘Hitler Didi‘ (2.2 TVR) lost viewership while ‘Qubool Hai‘ (2.7 TVR) and ‘Mrs Kaushik Ki Paanch Bahuyein‘ (1.8 TVR) saw improvement in ratings.

Multi Screen Media‘s second GEC Sab didn‘t see any change in ratings and ended week 2 with 150 GRPs, the same as in the previous week. Life OK was next with 117 GRPs, down three GRPs from a week earlier.

Sahara One with 25 GRPs (last week 23) continues to be at the bottom of the ladder.

Digital Viewership

In HSM, digital, 4+, market, Colors again is the leader with 253 GRPs (previous week 245 GRPs). Bigg Boss 6 finale notched 5.2 in digital market. Star Plus, which had climbed to No.1 spot in digital market on the back of ‘Big Star Entertainment Awards‘, slipped to No.2 position with 233 GRPs as compared to 275 GRPs in the previous week.

Sony was in the third spot with 202 GRPs, while Zee TV followed with 178 GRPs.

Sab‘s GRPs in digital were 143 and Life Ok 108 GRPs in week 2.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/07/w.jpg?itok=Gwp1j0NJ
Women's Day 2021: Brands inspire, bat for gender equality

Every year in the countdown March 8, brands go all out to woo the ‘fairer sex’, leaving no stone unturned. We are bombarded by a plethora of deals for retail therapy and tempting offers for some actual therapy at spas and salons to pamper women this one day of the year.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/nata.jpg?itok=gbQacg50
Central’s new Insta-web series says #WomenWearItBetter

Women’s Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter this Women’s Day.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/ad.jpg?itok=GOEL03Gt
Adidas celebrates Women’s Day with Watch Us Move campaign

In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/green.jpg?itok=GVUWJUSx
Khud Bane Ho Toh, Greenply Banta Hain salutes the resilient human spirit

Furniture manufacturer Greenply Industries has launched a new set of TV campaigns Khud bane Ho Toh, Greenply Banta Hain, which celebrates the resilience of human spirit and highlights the journey of every self-made individual, from humble beginnings, sobering failures to their path of greatness.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/jl.jpg?itok=zKBzCkNx
Jaguar Land Rover to lay off a third of India workforce

Tata Group-owned Jaguar Land Rover (JLR) is undertaking its biggest ever retrenchment drive in its India operations, slashing its workforce by nearly a third, according to a report by Business Today.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_164913_800_x_800_pixel_0.jpg?itok=1Phc1LM1
Why Havells’ new ceiling fan is actually a ‘Feeling Fan’

MUMBAI: Leading FMEG Havells India has rolled out a new advertisement campaign for its technologically advanced ceiling fan category. Conceptualised by Mullen Lintas Delhi, the campaign “It's not just a fan, it's a ‘Feeling Fan’” showcases IoT (Internet of Things) enabled smart features like voice...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_160424_800_x_800_pixel.jpg?itok=aaC2jIRo
Ahead of Women’s Day, Reebok says ‘It’s A Man’s World’

MUMBAI: British-American footwear and clothing company Reebok has launched its latest campaign titled ‘It’s A Man’s World’ in association with MADWOMEN, an all-female creative collective. The campaign unveiled in the run-up to Women’s Day, featuring two collections comprising six iconic sneakers,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/cn.jpg?itok=U_UfaKjX
Chingari celebrates woman power with #SheGotSpark

MUMBAI: Homegrown short-video sharing platform Chingari is celebrating women power with its distinctive campaign #SheGotSpark. Find women from every walk of life as they share their courageous stories of proving themselves via their videos. The chosen few motivational videos get featured by...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/wpp.jpg?itok=QGpAFfmh
Facebook’s Dave Rolfe moves to WPP as global head of production

NEW DELHI: WPP has appointed Dave Rolfe to the new role of global head of production, WPP and Hogarth. Rolfe, who was most recently head of production for global business marketing at Facebook, will be based in Hogarth Worldwide, WPP’s creative production arm. He joins in March, reporting to WPP’s...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required