MAM
Report on Hindi News Viewership

Pepsi dominates social media conversations during IPL6

MUMBAI: Pepsi‘s aggressive Rs 1.5 billion marketing pitch around the Indian Premier League (IPL) seems to be paying rich dividends. The food and beverage major is not only scoring over other IPL sponsors and advertisers on-ground and television but also on social media platforms like Facebook and Twitter.

According to MEC-GroupM IPL6 Social Media Update report, Pepsi leads the conversations with 93 per cent share primarily driven by #PepsiIPL on Twitter.

In terms of chatter around TV commercials of sponsors, Pepsi‘s Ranbir Kapoor and Oh Yes Abhi ads dominate with 62 per cent share of conversations. Vodafone‘s Zoo zoos follow with 22 per cent while Godrej (Aamir Khan) and Samsung are distant third and fourth at 4.3 per cent and 4.1 per cent respectively.

Powered by GroupM‘s Social Hub, the weekly update will present analysis of the social chatter around the IPL. The study covers the complete spectrum of social media - Twitter, Facebook, blogs and message boards.

MEC India MD T Gangadhar said, "Multi-screen engagement is a reality today and social media chatter is a terrific indication of how invested we are in premier TV events like the IPL. This study throws up interesting insights with regard to teams, players and brands and can be enormously useful for advertisers seeking to ride the IPL wave."

When it comes to IPL franchises, Mumbai Indians dominate the conversations with a 22 per cent share of buzz, followed by Chennai Super Kings (CSK) with 19 per cent. IPL champions Kolkata Knight Riders has just 5 per cent share of the conversations on Twitter.

When it comes to player buzz, CSK skipper MS Dhoni leads the popularity chart with 22 per cent share. Three out of the top five most discussed are foreign players Kieron Pollard (15 per cent), Chris Gayle (11 per cent) and Dale Steyn (9 per cent).

At fourth position is Rajasthan Royals skipper Rahul Dravid with 10 per cent share followed by Master Blaster Sachin Tendulkar with a 7 per cent share.

The report says that the IPL 6 got off to a tepid start on until the CSK Vs MI which just 43 per cent of IPL chatter that week (April 2 to April 7) happened on the day of the CSK-MI game.

MEC national director - Social Media and Insights Karthik Nagarajan said, "In India, prime-time television is becoming prime time for social media as well - with sports, news and reality television driving maximum chatter during ‘air time‘. Nothing demonstrates this more than IPL6, where platforms like Twitter and FB are becoming conversation capital and virtual stadiums during the game. The opportunities for advertisers to join these conversations organically are priceless."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/social-beat.jpg?itok=to_8Aoci
Sanfe appoints Social Beat to handle its social media marketing account

Social Beat has been appointed as the social media marketing agency for Sanfe, which is India’s women's grooming brand.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/20.jpg?itok=GEWjQmSH
Myntra to host its first-ever Creator Fest on 2 December

Mumbai: Myntra is getting ready for its first-ever on-site event for creators on 2 December in Mumbai as part of its long-standing commitment to empowering the creator ecosystem. Ahead of Myntra's 17th annual "End of Reason Sale," the eagerly anticipated event "Creator Fest" will honour and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/19.jpg?itok=5AHSXRYm
Crosshairs Communication wins Formula 11 Karting PR mandate 

Mumbai: On Wednesday, Crosshair Communications announced that it had won the PR contract for Formula 11 Karting, Next-Gen Karting. The agency will be responsible for the brand's visibility and public relations, along with media duties. In addition to this, Crosshair Communications will also handle...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/rohit_jain.jpg?itok=a5iQWHT8
IAMAI appoints Rohit Jain as the new chairman 

Mumbai: The Internet and Mobile Association of India (IAMAI) has appointed Lionsgate Emerging Markets Asia MD Rohit Jain as the new chairman of their Digital Entertainment Committee for the period of 2022 to 2024. Jain will succeed ZEE5 Global head Amit Goenka. Adding to this, IVM Podcast head Amit...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/ajay_kakar.jpg?itok=JBm8Mc7U
Ajay Kakar of Aditya Birla Capital, retires

Mumbai: Ajay Kakar, who had held the fort at Aditya Birla Capital as chief marketing officer for the last 15 years, has hung up his boots. In a LinkedIn post , Kakar has spoken about his retirement, expressed his gratitude to the Aditya Birla Capital team, and has discussed vividly about his long...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/18.jpg?itok=rrypi19x
Bonito Designs on boards Rishi Sharma as chief marketing officer

Mumbai: Bespoke home décor and design solutions and premium interior design company, Bonito Designs strengthening their leadership team – has brought Rishi Sharma on board as chief marketing officer. Sharma will work very closely with Bonito Designs' CEO Amit Parsuramka.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/santosh_padhi.jpg?itok=f2tBScbt
Wieden+Kennedy India and Jindal Shadeed Oman collaborate for FIFA 2022

Mumbai: Wieden+Kennedy, an independent creative agency, and Jindal Shadeed Iron and Steel, a privately owned integrated steel producer in the Persian Gulf Region, collaborated to bring to life a creative platform that celebrates Omani strength and resilience through its love for football. W+K India...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/30/siddharth-rajni_daswani.jpg?itok=Zzb08OwQ
What makes us stand ahead of the curve is our beautifully crafted work: SoCheers’ Siddharth Devnani & Rajni Daswani

Mumbai: Short for "Social Cheers," SoCheers was born with the desire to celebrate brand stories, achievements, and people. It started back in 2013 as an end-to-end digital marketing agency, infusing creativity into ever-evolving advertising technology to enable end consumers to interact with brands...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/maway.jpg?itok=KC7UpOdo
Amway India forays into skin nutrition segment with ‘Artistry Skin Nutrition’ line

Amway India has announced that it will reposition its premium skincare brand Artistry as "Visibly Healthy Beauty" by branching out into skin nutrition with the Artistry Skin Nutrition line in India.

MAM Marketing MAM