MAM

Arvind Sharma is new chairman of ASCI

Mumbai: Chairman of Leo Burnett India Sub Continent Arvind Sharma has been elected as the new chairman of the Advertising Standards Council of India (ASCI) at its board meeting held on Thursday.

He replaces Eenadu Director I Venkat. Sharma is also the President of Advertising Agencies Association of India (AAAI).

Partha Rakshit Associates proprietor Partha Rakshit has been elected vice-chairman while CEO-designate of Maxus Global Vikram Sakhuja has been re-appointed the honorary treasurer.

The other members of the new Board of Governors are: Advertisers: Narendra Ambwani (Agro Tech Foods), Hemant Bakshi (Hindustan Unilever), Rajiv Dube (Aditya Birla Management Corporation), Shantanu Khosla (Procter & Gamble Hygiene & Health Care); Media: Rajan Anandan (Google India), Sunil Lulla (Times Global Broadcasting Co.), Benoy Roychowdhury (HT Media), I Venkat (Eenadu); Advertising Agencies: Subhash Kamath (BBH Comms India), Srinivasan Swamy (R.K. Swamy BBDO). Allied Professions: Dilip Cherian (Perfect Relations), Dhananjay Keskar (IBS), Pranesh Misra (Brandscapes Consultancy P. Ltd.).

Releasing the report for 2011-12, ASCI said the Consumer Complaints Council (CCC) met 16 times and considered 2,986 complaints against 176 advertisements. Of these, complaints against 103 ads were upheld, 69 were rejected and 4 were considered non-issues. As many as 89 ads complaints against whom were upheld were voluntarily withdrawn or modified as per the CCC‘s decisions, resulting in over 86% compliance rate.

Venkat said, "The last year has seen ASCI take various initiatives to strengthen the Self Regulatory System. These included increasing the frequency of Consumer Complaints Council to twice a month, introduction of the Fast Track Service, having a National Conference on Strengthening Self-Regulation of Advertising Content, engaging with young Creatives through a Mobile Film Contest at the Goafest, interacting with the Department of Consumer Affairs and participating in their Conferences on Misleading Advertisements. ASC has taken a giant leap forward in introducing the National Advertising Monitoring Service (NAMS) which monitors 1500 TV and 45000 newspaper Ads per month. All in all a very satisfying year for ASCI. ASCI is the first self regulatory body in the world to initiate monitoring of almost all newly released ads in print and TV nationally with NAMS."

The incoming Chairman Arvind Sharma said, "It is indeed an honour to be elected as Chairman of ASCI which has progressively contributed to effective Self-Regulation in Advertising content. We are confident that the Ad sector, industry bodies‘ regulators, consumer activists and the general public will actively seek ASCI‘s services and take Self-Regulation forward."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/roy.jpg?itok=mWyVt_Wm
Ogilvy names Shouvik Roy as new head of Ogilvy Delhi

MUMBAI: Ogilvy has announced the appointment of Shouvik Roy as president & head of office, Ogilvy Delhi. Having over two decades of experience in brand consulting, design, marketing and advertising, Roy will join Ogilvy Delhi on 5 December 2019 and will report to Ogilvy India CEO Kunal Jeswani.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/avon.jpg?itok=nkRrFSK3
AVON ties-up with Ace Fashion Designer, Colleges and Malls for ‘Take A #BreastBreak’ campaign

MUMBAI – AVON, the global beauty brand that has always stood for women continues its crusade to prevent and fight Breast Cancer with its campaign Take a #BreastBreak. AVON kick started the campaign in October by collaborating with India Runway Week to host an exclusive fashion show with designer...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/Kartik_Aaryan-Tara_Sutaria.jpg?itok=Pf0W4MGc
ITC Engage launches new range of fragrances

MUMBAI: ITC’s one of the leading fragrance brand, Engage has announced the launch of its new range of fragrances with Kartik Aaryan and Tara Sutaria. Engage celebrates romance in its true spirit which is magnetic, charming, enigmatic and playful. Kartik and Tara embody the brand persona of Engage...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/rerer2.jpg?itok=0OIvZGLs
Is TV Still The Most Effective Ad Medium?

"TV not only remains the most effective medium - almost twice as much as the rest, making advertisers earn more money than any other medium - but it is also the most efficient in terms of retention rate." Television generates a higher ROI than the rest of the media in three of the four categories...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/godrej.jpg?itok=qx7OmHUg
Godrej Locks, VICE Media India unveil documentary on Home Safety

MUMBAI: On the eve of Home Safety Day today, Godrej Locks has collaborated with VICE Media India, to release an original documentary featuring different kinds of home safety experts, explaining what makes a home vulnerable and how one can protect themselves from the dangers of theft. This...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/citreon.jpg?itok=QLU9-ZCD
Citroën India launches #InspiredByChildren campaign on Children’s Day

MUMBAI: Citroën, part of the auto conglomerate, Groupe PSA has launched its latest campaign #InspiredByChildren, on Children’s Day. This digital campaign is the sequel of the #InspiredByIndia campaign, which saw an overwhelming response from participants. The campaign increased the Citroën follower...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/campaign.jpg?itok=A2amvGdg
INORBIT launches #TweetYourLove campaign

MUMBAI: #TweetYourLove by Inorbit mall was one such initiative that received a warm welcome by over 1000+ kids on Children’s Day. Inorbit in association with Save the Children India, an NGO that works towards the betterment of underprivileged kids, exercised this campaign urging people to show...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/art.jpg?itok=4j0N4kbu
Faber-Castell India announces annual offline campaign 'Art With Purpose 2019'

MUMBAI: After a successful run last year, Faber- Castell India announces their annual offline campaign “Art with Purpose, 2019”. The theme for this year is “The Sport that I Love”, encouraging participants to celebrate and pay tribute to a sport they feel passionately about.  

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/cup.jpg?itok=SeHcEWKE
CupShup joins hands with Oxfam India to support rights of tea plantation workers

India: CupShup - an independent advertising start-up, has joined hands with Oxfam India, to campaign for fair wages and better living conditions of tea plantation workers of Assam. Oxfam India is a non-profit organization fighting discrimination and working to improve the lives of vulnerable groups...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories