MAM
Report on Shemaroo

Metacafe in exclusive partnership with Vdopia

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/04/Reality%20TV_0.jpg?itok=8eMBdGin

NEW DELHI: Metacafe, an entertainment destination solely dedicated to showcasing videos from the world of movies, video games, sports, music and TV, has entered into an exclusive partnership with video monetisation leader Vdopia, giving Vdopia charge of Metacafe’s entire online video and rich media advertising inventory in India.

Metacafe keeps millions of viewers plugged into its entertainment passions every day, attracting more than more than 46 million unique monthly viewers worldwide and more than 5 million in India.

Metacafe head of international sales and partnerships Tim Rottach said, “Metacafe is unique in its approach to telling the story via video, featuring more exclusive, original and curated premium entertainment-related video content than any other site. Partnering with Vdopia helps us connect leading brand advertisers with our audience of young influencers through close association with the most popular video content on the web.”

Said Debadutta Upadhyaya Vdopia vice president–India, “Today online content consumption is seeing a growth spurt, making it the right-fit vehicle for advertisers looking to supercharge their brand marketing and seeking justifiable returns on marketing spend. This partnership will help brand advertisers leverage the most innovative online video advertising alongside popular content and achieve a video high. We are glad to extend our innovative video inventory including video prerolls, custom homepage takeover events and other engaging, large-format video ads to Metacafe, the leading premium content publisher.”

Vdopia focuses on bringing impactful, market-disruptive innovation to online advertising. In the recent past the company has tied up with number of entities to expand the reach of the brands associated with it.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/photogrid_plus_1624091222266.jpg?itok=JucfjWfy
Spotify names Taj Alavi as global head of marketing

New Delhi: Spotify on Friday appointed Taj Alavi as the global head of marketing. Alavi was previously associated with Uber as senior director global marketing from March 2019 to August 2020 and Intuit as head of brand marketing. She has also worked with financial technology company, Chime as vice...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/photogrid_plus_1624091119722.jpg?itok=sBoUU3VT
OnePlus ropes in Jasprit Bumrah as brand ambassador for wearables

New Delhi: Premium smartphone brand OnePlus has roped in cricketer Jasprit Bumrah as the brand ambassador for its wearable category. The OnePlus wearables category includes the OnePlus watch and the OnePlus Band. The association will include a 360-degree campaign and will be kick-started by a...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/ronaldo.jpg?itok=3qhyAYmu
Ronaldo's Coke snub kicks off a meme-fest

Mumbai: What seemed like a simple act by Portugal footballer Cristiano Ronaldo of moving aside two bottles of Coke and replacing them with a bottle of water at a post-match presser quickly metamorphosed into a sponsors’ nightmare at the 2020 Euro football league. For one, it cost the beverage giant...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624010448122.jpg?itok=91Pw_lUT
1702 Digital promotes Pranay Bhan to national creative director

New Delhi: Integrated digital marketing company, 1702 Digital has promoted Pranay Bhan to the role of national creative director.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624007229455.jpg?itok=Wj3r-qXk
ICC signs GoDaddy as official sponsor for WTC 2021

New Delhi: GoDaddy on Friday announced its official sponsorship of the International Cricket Council (ICC) World Test Championship 2021.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1623999742100.jpg?itok=IWyvdCyJ
slice onboards Siva Kumar Tangudu as CTO

MUMBAI: Fintech startup and credit card challenger slice on Friday announced the appointment of Siva Kumar Tangudu as the company’s new chief technology officer.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/interbrand.jpg?itok=-T7Dqbrh
Interbrand unveils top 30 brands set to revolutionise the US market

Mumbai: Global brand consultancy Interbrand launched its Breakthrough Brands 2021 report unveiling the top 30 brands set to take the US market by storm in the coming decade. From mobile banking developed specifically for Black and Latinx customers to secure messaging services and plant-derived...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/car24.jpg?itok=Nh_my-Z3
CARS24 expands operations to UAE and Australia

E-commerce platform for pre-owned vehicles, CARS24 is set to disrupt the used automobile ecosystem around the globe. The company has launched its business in Australia and UAE and is gearing up to launch business in Southeast Asian and Middle East countries this year.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/icc.jpg?itok=zMsNkvJE
ICC announces Upstox as Official Partner

The International Cricket Council (ICC) on Thursday announced a major long-term partnership with the homegrown investment platform Upstox.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required