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Dentsu bags creative mandate for Maruti's Kizashi

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MUMBAI: Automobile major Maruti Suzuki has awarded its sports sedan Maruti Kizashi‘s creative mandate to Dentsu Creative Impact. Interestingly, Maruti‘s roster agencies like Lowe, Dentsu and Publicis Capital were called to pitch for the business last month.

Said Maruti Suzuki chief general manager marketing, Shashank Shrivastava, "Dentsu has won the creative mandate for Maruti Kizashi while the media duties will be handled by Lintas Media Group. We are expecting the launch of Kizashi in March next. The account size cannot be determined right now."

Though the price of the car hasn‘t been decided as yet, however industry experts say that the car would be priced in the region of Rs 10-12 lakh.

Maruti had displayed the production model of the sports sedan at the Auto Expo held in Delhi this year. Suzuki Kizashi is currently sold in the US and Japan by Suzuki, the Japanese auto major and parent company of Maruti India.

With the launch of this car, Maruti Suzuki will be making its foray into the luxury sedan segment and by offering more features for the price of a Honda Civic, Maruti expects a good response for Kizashi.

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