Brands
Django Snaps Up Snabbit’s Digital Gig
Creative agency to turbocharge hyperlocal home-services brand’s growth.
MUMBAI: Django has just grabbed the quickest mandate in town and it’s all about getting chores done in a flash. India’s next-gen creative and digital agency Django has landed the digital and creative account for Snabbit, the hyperlocal quick-service platform that’s making domestic help feel more like food delivery than a day-long wait. Launched in 2024, Snabbit promises vetted, in-house professionals at your doorstep within 10–15 minutes for cleaning, laundry, kitchen help and other everyday household tasks. The app-driven, full-stack model aims to tidy up the notoriously fragmented and unorganised domestic-help sector with reliability and speed.
Under the new partnership, Django takes the reins on Snabbit’s entire digital playbook from overall strategy and social-media firepower to sharp storytelling that builds trust and cuts through the noise in the booming convenience-services space.
The tie-up comes as Snabbit pushes to widen its footprint across major Indian cities, chasing the growing tribe of time-starved urban households who want chores handled without the drama.
Both sides see the collaboration as more than a standard agency-client deal; it’s a joint mission to craft a crisp, modern narrative that positions Snabbit as the default, dependable answer to daily home hassles delivered fast, fuss-free and with zero second-guessing.
With Django’s creative edge now backing Snabbit’s rapid scaling ambitions, expect the brand’s digital presence to get noticeably snappier in the months ahead. In a market where convenience is the new currency, being able to summon help faster than you can say “laundry day” could prove a winning formula.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
