WebEngage and InfoAxon to accelerate Reliance General Insurance’s sigital transformation journey

WebEngage and InfoAxon to accelerate Reliance General Insurance’s sigital transformation journey

This partnership aims to support Reliance General Insurance with cutting edge digital tools.


Mumbai: WebEngage and InfoAxon has announced their partnership with Reliance General Insurance (RGI), in a bid to transform and elevate its customer engagement strategies with a focus on delivering a seamless omnichannel experience for customers, agents, and partners.

This unique partnership aims to support Reliance General Insurance with a spate of cutting edge digital tools that will significantly augment and strengthen their proposition of providing hyper personalised and unique customer experiences that are assured to delight. As their business needs evolve alongside those of today’s digital savvy customers, this partnership will enable RGI to consistently cater to these demands, thereby solidifying their leadership position in the industry.

“At Reliance General Insurance, we understand the importance of embracing digital innovation to stay ahead in today’s fast-paced world. Our collaboration with WebEngage and InfoAxon signifies our commitment to delivering cutting-edge solutions that enhance customer engagement and drive business growth. Together, we are shaping the future of insurance.” said Reliance General Insurance chief distribution officer Prabhdeep Batra.

WebEngage, CEO & co-founder Avlesh Singh said, “In WebEngage’s 10+ year journey, we have amassed a significant amount of experience in the BFSI sector. During this time, we have borne witness to the complex transitions that legacy institutions like RGI have undergone as a result of digitalisation. Aided by our rigorous data-backed approach, today, WebEngage has cultivated a robust knowledge base around the nuances and specificities of customer needs and concerns, and their evolution over time. This partnership with RGI stands as a testament to our domain expertise and we feel humbled to have been entrusted with this opportunity. We look forward to a fulfilling and exciting journey with them.”

InfoAxon director & co-founder Vineet Dahiya remarked “For years, InfoAxon has partnered with large insurers and intermediaries to help them deliver frictionless digital insurance and has seen first-hand, the challenges and enormous costs associated with digital transformation initiatives. By expanding on our learnings and years of development, we have created a Digital Insurance Stack that accelerates insurance product launches with configurable buying journeys, maximises digital distribution opportunities, and rapidly delivers engaging omnichannel experiences. What sets us apart is our in-depth understanding of the insurance domain, strong technology expertise, and our experience in solving the tough challenges faced by global insurers and intermediaries on their journeys to become digital businesses. I am sure, RGI will benefit immensely through this association to realise its vision of becoming a leading digital insurer in the country.’