MUMBAI: Microblogging and social networking giant Twitter has elevated Preetha Athrey as director of global business marketing, APAC. Previously, she was heading marketing at Twitter India. Athrey replaces Disha Goenka, who is now taking on a global role leading regional business marketing teams overseeing marketing strategies across Asia, Latin America, Europe, and North America.

Both Athrey and Goenka took to the microblogging site to share the development.

Athrey wrote, “I am truly honoured to lead the amazingly creative and enthusiastic Global Business Marketing team across APAC - full of energy, zest and who make work fun every day! We will continue to amplify the best of Twitter to activate our customers through inspiration and education.”

I am truly honoured to lead the amazingly creative and enthusiastic Global Business Marketing team across APAC - full of energy, zest and who make work fun every day! We will continue to amplify the best of Twitter to activate our customers through inspiration and education. 1/3 https://t.co/fTgc1IIpRg

— Preetha Athrey (@preethaathrey) March 17, 2022

Goenka posted: My journey @Twitter takes me to an exciting global role as Head of Regional Business Marketing teams across Asia, Latin America, Europe and North America. I'm honoured to lead this all-star team and excited for all the work we'll be doing to serve our customers.

Resurfacing from parental leave to announce the best news!! @preethaathrey is now leading Twitter’s Business Marketing team in APAC! We are so incredibly lucky to have her leadership, creativity, wisdom as we do more to serve our customers and the public conversation. 1/4

— Disha Goenka Das (@disha) March 17, 2022