SBI Life Insurance launches its very first 'LifeVerse Studio'

SBI Life Insurance launches its very first 'LifeVerse Studio'

The brand’s objective is to connect with the next wave of billion young internet users.

SBI Life

Mumbai: In today's rapidly evolving digital landscape, the next generation of the internet- ‘metaverse’ represents a paradigm shift in the way people connect, interact and experience in the online world. SBI Life Insurance, one of the most trusted private life insurers in the country, recently launched its very first ‘LifeVerse Studio’, on Metaverse to connect with the next wave of young internet users and revolutionize consumer experience in an immersive virtual world. The objective behind the move is to connect, empower and engage with today’s new age consumers and reshape brand interactions. To further strengthen its commitment towards empowering both the employees & consumers at large, the company aims to launch its presence on metaverse in phases, SBI Life’s ‘LifeVerse Studio’ being the first phase.  

By seamlessly incorporating a spectrum of technologies such as Augmented Reality (AR), Virtual Reality (VR), and other innovative digital mediums, being available on metaverse continues to transform consumer its transformative journey across diverse industries. In this wave of innovation, the life insurance sector stands as no exception.

SBI Life’s ‘LifeVerse Studio’ is designed for the users to create their avatars to connect with a diverse set of audiences. The users can select from a wide range of interesting avatars and showcase their creative self on the platform through their avatars. This new initiative presents captivating content and stories featuring personalities such as Anshula Kapoor, Durjoy Datta, Anushka Rathod, and Tejas Joshi, allowing users to immerse themselves in inspirational narratives about these influential individuals and liberate them to fulfil their aspirations while they take care of their existing responsibilities. Furthermore, the Avatars can interact in real-time, fostering vibrant communities of like-minded individuals.

At the launch of SBI Life’s ‘LifeVerse Studio’, SBI Life Insurance chief of brand, corporate communication & CSR Ravindra Sharma said, “As a customer-centric organization, we, at SBI Life are committed to advancing digital innovations that enhances customer experiences. We have always been looking forward to take progressive steps to connect with our customers wherever they are present and available for interaction. Foraying into Metaverse by launching SBI Life’s very first ‘ LifeVerse Studio’, we embark on a new & transformative journey that not only reshapes perception towards life insurance but also redefines brand-consumer interactions. In the era of digital transformation, the metaverse emerges as a beacon of innovation, revolutionizing online engagement. SBI Life’s ‘LifeVerse Studio' represents our enthusiastic foray into this innovative space, promising a positive impact on our valued customers and cultivate meaningful engagements.”

He further added, “Through SBI Life’s ‘LifeVerse Studio,' we embrace the new platform to empower our customers, enabling them to connect, explore, and be inspired in a truly immersive manner. We also aim to transcend conventional boundaries, overcome geographical barriers and extend our reach to every corner of the country, employing imaginative and making a meaningful impact on consumer’s financial well-being."

Dentsu Creative president digital experience Sahil Shah said, “Metaverse is not just a technological evolution; it’s a paradigm shift in how we connect and engage online. With SBI Life’s ‘ LifeVerse Studio’, we are stepping into the future of brand communication where passions unite and immersive interactions bring people together like never before. Phase 1, i.e. SBI Life’s ‘LifeVerse Studio’, is just the beginning of our journey to create a virtual space that fosters meaningful connections between passion chasers and our audience in the metaverse. It’s an exciting step towards building a community that thrives on shared interests and experiences.”