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First Economy Wins Digital Media Mandate for Page Industries E-Commerce Businesses in India

Segment Leaders Jockey and Speedo’s India digital media duties will be directed by the agency

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MUMBAI: First Economy, a digital marketing and media buying agency won the digital media mandate of Jockey and Speedo. The mandate tasks the agency with invigorating their current digital journey through precision targeting on their digital portals respectively.

Mr. Jeffrey Crasto, Joint CEO & Partner, First Economy, said, “We are excited to be partnering with Jockey and Speedo from Page Industries. We are looking forward to leveraging our expertise in digital branding, understanding the Indian consumer and our ability to craft media interventions across personas and platforms. With our team of creative and young minds, we look forward to growing their e-commerce business on a large scale. This is a huge milestone for us, and we are confident that this partnership will only expound positive businesses for the future.”

Jockey being the leading innerwear brand in India has a presence of about 25 years in the country and Speedo is India’s favourite swimwear brand. First Economy provides exceptional services based on creative and strategic thinking with a performance-driven approach. From its HQ in Mumbai and presence in Bangalore, Hyderabad and Udaipur, they have been providing holistic ROI driven solutions in Technology, Media Buying, Social Media, Design & Branding for the last 5 years.

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