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Deepshikha Ghosh appointed Chief Content Officer, Digital at The Indian Express
Veteran journalist with 20 years at NDTV joins to strengthen digital-first strategy.
MUMBAI: Deepshikha Ghosh just traded one newsroom for another because when you’ve spent two decades mastering the digital news game, even The Indian Express wants you to rewrite its next chapter. Deepshikha Ghosh has been appointed Chief Content Officer, Digital at The Indian Express, effective 24 March 2026. The move brings a seasoned digital journalist with two decades of experience at NDTV to lead content strategy, digital journalism and audience engagement across the group’s online platforms.
Ghosh, who most recently served as Managing Editor at NDTV Convergence, is widely respected for her sharp editorial instincts in Indian politics, governance and legal policy. She has anchored major national stories from landmark Supreme Court verdicts to critical geopolitical developments blending traditional reporting rigour with a digital-native approach.
A graduate in Journalism from GGSIP University, she combines strong on-ground experience with a deep understanding of evolving audience behaviour and fast-paced online news dynamics. Her appointment is seen as a strategic step to accelerate The Indian Express’s “digital-first” vision.
In an industry where the news cycle never sleeps, The Indian Express has brought in a journalist who knows exactly how to keep the story moving ensuring that even in the digital age, quality journalism remains front and centre.
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
