Brands
Daimanté unveils AI-driven green luxury jewellery in India
From AI designs to lab-grown diamonds, this new brand blends tech, ethics and style
PUNE: Daimanté, a new-age label from Caratix Jovella Pvt. Ltd., has stepped into India’s luxury jewellery market with a sharp proposition. Diamonds, it says, belong where technology, ethics and design meet.
Launched in Pune on 13 February 2026, the brand positions itself as an AI-led green luxury house. At Daimanté, every piece begins life as an AI-generated concept inspired by nature, geometry and energy. These digital forms are then interpreted and handcrafted by Indian artisans, ensuring that technology sharpens creativity rather than replacing it.
The result is jewellery that feels contemporary yet considered, polished yet personal.
Conceptualised and manufactured entirely in India, the brand aligns itself with the Make in India vision. From design and diamond cultivation to gold sourcing and finishing, operations remain domestic. It is a deliberate move that supports India’s growing reputation as a global hub for jewellery manufacturing and innovation.
Daimanté makes its debut with Talisman, a pendant-focused collection inspired by ancient symbols of protection, strength and transformation. Reimagined for modern wearers, the pieces are designed to hold meaning as much as shine. Crafted in 14 to 18 carat gold and set with IGI-certified laboratory grown diamonds, the collection starts at Rs 30,000, aiming to make conscious luxury more accessible to younger buyers.
At the core of the brand’s philosophy are laboratory grown Type II-A diamonds created through the CVD process. Chemically and optically identical to mined stones, they offer the same brilliance and durability without the environmental toll of extraction. By eliminating traditional mining, Daimanté reduces land disruption while promising traceability and transparency.
“Technology should expand imagination, not erase human skill,” said Daimanté founder and chief executive officer Sunny Kumar Singh. “AI helps us explore forms that might otherwise remain unseen, but the soul of each piece still comes from the artisan’s hand. The future of diamonds lies not in mining deeper, but in thinking smarter and cleaner.”
All pieces are paired with eco-conscious packaging and come with IGI or SGL certification, BIS hallmarking, and exchange and buyback assurances.
Currently operating as a digital-first brand, Daimanté retails through its online platform and is preparing to open its first physical store in Pune, with plans for phased expansion across key Indian cities. The company also maintains a presence in the United States, signalling its ambition to place Indian designed, responsibly crafted jewellery on the global stage.
More than a label, Daimanté is making a case that luxury can be intelligent as well as indulgent, and that sparkle need not come at the planet’s expense.
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
