Brands
Casio turns back time as Vintage AQ-240 ticks with Gen Z attitude
The Never Just One campaign blends retro charm with modern mood for India’s youth.
MUMBAI: If time could shape-shift, it would probably wear a Casio. Casio India has rolled out a fresh campaign for its Vintage series, putting the spotlight on the AQ-240, a watch that leans into nostalgia while keeping pace with modern, ever-evolving identities. Part of Casio’s broader Future Classics line-up, the AQ-240 draws from the brand’s heritage while reinterpreting it for today’s sensibilities. The new campaign is anchored in a simple but telling idea: Never Just One. It mirrors a generation that refuses to be boxed into a single identity fluid in style, mood and self-expression much like the watch itself.
Vintage Casio watches have long enjoyed cult status, particularly among Gen Z and millennials. With this campaign, the brand doubles down on that connection, positioning the AQ-240 as a timepiece that adapts seamlessly to different roles and moments. Set against the pulse of contemporary urban culture, the campaign film captures how young consumers shift effortlessly between personas, styles and settings.
At the centre of the AQ-240 is its defining feature, a dual-display dial that fuses analogue hands with a digital screen. The sun-ray dial finish adds depth and clarity, while the distinctive TV-shaped digital window delivers a strong retro cue. Available in silver, blue and gold variants, the watch balances throwback aesthetics with everyday versatility.
“Through this product series and its campaign, we celebrate a generation that is dynamic, diverse and always redefining itself,” said Casio India managing director Takuto Kimura. “The AQ-240 embodies this same spirit merging analogue and digital, retro and modern while staying attuned to the cultural rhythm of modern India.”
The campaign has been brought to life by Homegrown and directed by Varsha Patra. Using abstract yet striking visuals, the film leans into the idea of duality not just in the watch’s design, but in the mindset of its audience. The result is a narrative that feels less like a product showcase and more like a reflection of how young India sees itself.
With Never Just One, Casio reinforces why its Vintage line continues to resonate decades on. In an era that values reinvention as much as authenticity, the AQ-240 positions itself as more than a watch, it’s a reminder that style, like time, doesn’t stand still.
Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
