Brands
Capri Loans rolls out ‘Zaroorat mein aapke saath’ with Pankaj Tripathi
Campaign highlights MSME, gold and home loans
MUMBAI: Capri Loans has launched a new brand campaign, Zaroorat mein aapke saath, positioning itself as a dependable financial partner during moments of urgent need.
The campaign features actor Pankaj Tripathi as brand ambassador and centres on everyday situations where individuals struggle to access timely financial support, despite having strong personal networks. The brand film presents Capri Loans as a reassuring presence in such moments, reinforcing its promise of standing by customers when it matters most.
Rolled out across television and digital platforms, the campaign is aimed at strengthening brand awareness and recall across the company’s core markets, while building long-term brand equity. It aligns with Capri Loans’ broader brand promise, farz nibhaatey hain.
“Access to capital should never become a barrier to aspiration or progress,” said Capri Loans head of marketing Nishant Gehlot. “This campaign reflects real-life experiences and reinforces our role as a trusted partner in times of need.”
The campaign highlights the lender’s key offerings across MSME loans, gold loans and home loans, underlining its focus on accessibility, reliability and long-term customer relationships.
Capri Loans, the retail lending arm of Capri Global Capital Limited, is a listed non-banking financial company with assets under management of over Rs 30,000 crore as of December 31, 2025.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
