MAM
Capgemini launches first ever advertising campaign in India
BANGALORE: Capgemini, the global providers of consulting, technology and outsourcing services, is launching its first ever advertising campaign in India around its Collaborative Business Experience label. This makes Capgemini the first European advertiser in its industry and one of India‘s top three B2B advertisers.
This global communications campaign, created by Euro RSCG, was launched in North America (USA and Canada) in June. It will run in India as of August and during three months, then in Europe (France, Netherlands, Germany, United Kingdom) as of September. The campaign portrays a series of landscape shots taken by the renowned American photographer Stephen Wilkes.
The advertising campaign has a two-fold objective in India: to grow brand awareness, with major appearances in the most important Indian media (press, internet and outdoor, in airports), and to underpin the recruitment of several thousand new hires with an extensive complementary program of actions.
In order to maximise business growth in India, the Group which currently employs over 5,000 in India, is aiming for a headcount of 6,000 by the end of 2006 and 10,000 in 2007. Its centers, currently in Mumbai, Bangalore and Kolkata, are devoted to outsourcing, technology and IT applications development projects. They are the cornerstone of the Group‘s Rightshore strategy which aims to offer clients the right resources, at the right location, at reduced cost.
“With this campaign we are acknowledging the significant contributions of each of the Capgeminians to the successful growth of the Indian operations,” says Capgemini India head Baru Rao. “We believe each one of them is a true brand ambassador of our values to attract and retain the best in the industry.”
The Group CEO Paul Hermelin underlines, “This huge investment perfectly reflects India‘s key role in the growth of Capgemini, the first European company to have taken the offshore route. The development of the Group‘s business in India is the proof that we can succeed in a different way in this country, by proposing a unique and efficient collaborative way of working to our clients and to our employees.”
Group Communications director Philippe Grangeon says, “Through this large-scale communications campaign, we want to promote what makes the Group‘s strength and differentiation: collaboration. The word ‘Together‘ is what best qualifies our relationship with clients and amongst ourselves within the Group.”
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
