MAM
Campus Activewear launches Zeenat Aman-led Women’s Day campaign
Icon fronts ‘You Go Girl’ extension celebrating choice and freedom in motion.
MUMBAI: This Women’s Day, Campus didn’t just drop a campaign, it dropped the rulebook and handed women the pen to rewrite their stride. Campus Activewear has unveiled a powerful new cinematic campaign starring cultural icon Zeenat Aman, extending its long-running ‘You Go Girl’ initiative. Titled around the theme of freedom to move on her own terms, the film transcends conventional markers of success wealth, fame or nostalgia and focuses on choice as the true driver of progress.
Through striking visuals, Zeenat rejects glitter, noise and imposed expectations, embracing unapologetic forward motion. Her journey becomes a metaphor for every woman evolving, leading and inspiring on her own path, free from permission or predefined roles.
Campus Activewear, chief innovation officer Prerna Agarwal said, “For us, empowering women goes far beyond a campaign or a single day of celebration. It begins with creating an environment where women feel confident, supported, and free to pursue their ambitions without hesitation. We focus on understanding their everyday movements and designing products that genuinely make day-to-day lives easier comfort through long days, reliability through changing roles, style that reflects individuality.”
Zeenat Aman added, “I have spent a lifetime being told what I should look like, what I should wear, and what I should represent. And for a lifetime, I have walked my own way regardless. That is not rebellion that is simply knowing who you are. When Campus approached me with this campaign, I said yes immediately, because the message is not about me. It is about every woman who has been handed a label and decided to wear it as a badge of honour instead. You go girl move your way.”
The campaign reinforces Campus’s belief that freedom is not granted, it is claimed. By featuring Zeenat Aman as both voice and symbol, the message gains deeper resonance: progress happens when women are heard, barriers are removed, and momentum is created for everyone around them.
In a world that still tries to set the pace for women, Campus and Zeenat aren’t asking for permission, they’re reminding every woman that the only approval needed to move forward is her own.
Brands
CoinDCX co-founders held in Thane over Rs 71 lakh fraud case
Firm calls FIR false, claims impersonation scam as probe unfolds
THANE: The Thane Police have arrested Sumit Gupta and Neeraj Khandelwal, co-founders of CoinDCX, on charges of criminal breach of trust linked to an alleged Rs 71.6 lakh fraud.
The duo were picked up from Bengaluru and produced before a holiday court in Thane, which remanded them to police custody until Monday.
At the centre of the case is a complaint by an insurance advisor from Mumbra, who claims he was drawn in by promises of high returns and regulatory backing tied to cryptocurrency investments and franchise opportunities. The alleged scheme ran between August 2025 and February 2026, with funds collected through both cash and bank transfers. The promised franchise never materialised, nor did the returns, and the accused allegedly became untraceable.
Police have registered an FIR against six individuals under provisions of the Bharatiya Nyaya Sanhita and launched a broader investigation.
CoinDCX, however, has pushed back sharply. In a statement posted on X, the company described the FIR as “false” and part of a wider impersonation scam, claiming fraudsters had been posing as its founders to dupe unsuspecting investors.
“The entire conspiracy falsely claims that funds were transferred in cash to third-party accounts which have no relation to CoinDCX,” the company said, distancing itself from the alleged transactions.
The firm added that brand impersonation scams are on the rise in India’s digital finance ecosystem. It noted that it had flagged over 1,200 fake websites mimicking its platform between April 2024 and January 2026.
For now, the case sits at a familiar crossroads in India’s crypto story, where ambition, opacity and opportunism often collide, leaving investigators to untangle what is real and what merely looks the part.
