MAM
Britannia Good Day unveils new identity inspired by many ‘Smiles of India’
Mumbai: Biscuit brand Britannia Good Day has revealed its new identity on Monday. The all-new Good Day biscuit design will sport different kinds of smiles- from the dimpled smile to the small smile, from the big smile to the double dimpled smiles, so consumers can experience ‘Kayi Smiles, Nayi Smiles’ in every pack of Britannia Good Day. The brand said that the rich and varied smiles of India inspired its makeover.
“Isn’t it interesting that in our daily interactions, the parting wish to people is always a ‘Good Day,’ no matter how our own day is panning out? This universal insight inspires the work we do on Good Day,” said Britannia Industries Ltd managing director Varun Berry, commenting on the launch of Britannia Good Day’s new identity. “The core idea of Good Day has always been about spreading happiness. Every pack of Good Day across the country will carry multiple smiles as part of the biscuit design. This is the biggest tribute we can pay to the beautiful smiles of the large and loyal consumer base of Good Day.”
The new pack will be launched across all four variants of Good Day – Butter, Cashew, Cashew Almond, and Pista Badam. A high-intensity launch is underway with the new packs reaching more than 4.8 million retail outlets across the length and breadth of India, said the company. Launched in 1987, Britannia Good Day created the ‘cookie’ category in India and enjoys deep inroads of consumption.
The brand has rolled out a high decibel media plan to announce its new identity. The communication will be channelled through print, TV, social media and outdoor. A first-of-its-kind augmented reality experience has been specially designed to make consumers feel an integral part of the campaign. The all-new packaging also brings alive the concept of diverse smiles as each SKU will have pack designs with different smiles on the pack, said the statement.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
