Brands
BOULT x Mustang: A bold partnership that simply gets your heart racing
Mumbai: BOULT, an audio brand has unveiled an exhilarating partnership with Ford Mustang in India. Both BOULT and Ford Mustang are committed to making powerful technology accessible to everyone. BOULT’s ethos revolves around striving for better performance and delivering an unmatched experience. This partnership aims to provide buyers with a sense of adventure through cutting-edge technology and exceptional features. The tie-up with Ford Mustang is a testament to the shared pursuit of style, excellence and speed. With the introduction of the new BOULT Torq, BOULT Dash, and BOULT Derby, the brand intends to target the young, tech-savvy and luxury car enthusiasts buyer segment.
This partnership with Ford Mustang gives BOULT access to the heritage and superlative design insights of the brand enabling Indian wearable manufacturer to work with the Ford Mustang team on bringing alive the years of unique Mustang designs to the new audio range by BOULT. The product line also opens up new avenues to leverage the aspirational audience segment who look forward to design supremacy in their favorite audio products.
“We are thrilled to partner with Ford Mustang, a brand that shares our dedication to style, excellence, and speed,” said BOULT co-founder Varun Gupta. Through this collaboration, we aim to captivate the young and tech-savvy buyer segment with our new offerings: BOULT Torq, BOULT Dash, and BOULT Derby. This long-term partnership not only opens up doors to a new audience segment but also gives an opportunity to look at product design in a new way.”
“Partnering with Ford Mustang is a groundbreaking moment for BOULT, igniting a new era of innovation and excellence,” said BOULT senior brand & category manager Tom Stany. “Together, we are not just launching products; we are crafting experiences that embody the thrill of speed and the essence of cutting-edge technology. The BOULT Torq, BOULT Dash, and BOULT Derby are more than audio devices; they are a testament to our commitment to inspire and elevate the everyday lives of our consumers. This collaboration is a celebration of our shared vision to push boundaries and create something truly extraordinary.”
The partnership commenced earlier this year and will see the launch of multiple products throughout the coming months, each designed to elevate the audio experience. The design partnership will be a driving force for BOULT for the years to come making it unique for the audio industry.
To celebrate this exciting collaboration, BOULT has produced a captivating digital film entirely conceptualized and shot in-house by BOULT’s creative team. This film not only highlights the synergy between BOULT and Ford Mustang but also showcases the innovative spirit driving both brands forward and brings in a new era of design language for BOULT. The film opens up with shots of Ford Mustang racing through a track with each frame highlighting how the new products have been meticulously designed taking inspiration from the various elements of the car.
Brands
Workday unveils Sana, a new AI tool for businesses
New conversational interface, 300+ skills and deep integrations aim to turn AI from sidekick to operator
PUNE: Workday has fired a fresh salvo in the enterprise AI race, rolling out “Sana”, a system it touts as “superintelligence for work”, designed not merely to assist, but to act. The pitch is blunt: stop dabbling with disconnected copilots and start letting AI run the plumbing of business.
Unveiled globally on March 17, Sana arrives as a three-part stack, Sana for Workday, a conversational interface; a self-service agent with more than 300 skills; and Sana Enterprise, which plugs into tools from Gmail and Outlook to Salesforce and Slack. The aim is to collapse the sprawl of enterprise software into a single AI-led workflow engine.
At its core, Sana promises four things: find, act, build and automate. Employees can query internal data, execute tasks such as updating records or contracts, generate dashboards, and trigger multi-step workflows, all within the same interface. The twist is where it sits, inside Workday’s existing systems, inheriting their permissions, compliance rules and audit trails.
“AI only works in the enterprise when it’s connected to trusted, deterministic systems,” said Aneel Bhusri, co-founder, chief executive and chair. “Sana is what brings it all together… a powerful way for people to search, reason and orchestrate work across the enterprise.”
The critique of current AI deployments is familiar, flashy pilots, little real impact. Workday’s answer is to embed intelligence where decisions are made and actions executed. Gerrit Kazmaier, president, product and technology, framed it as a shift from suggestion to execution: “AI agents take action using trusted context, not just provide suggestions… a single experience where AI is embedded directly in the flow of work.”
Early adopters suggest traction. Berner claims 90 per cent adoption within 40 days, scrapping 400 ChatGPT licences. Cheffelo calls Sana its “AI backbone”, while Telavox says the conversation has shifted from automating tasks to reimagining entire processes.
Analysts, too, see a broader play. Josh Bersin described the integration as “a major milestone”, arguing it could reshape both customer and employee experience by making AI-native workflows the default.
Sana is being bundled via Workday’s Flex Credits, no separate licence, no added paywall, a move that lowers friction and speeds adoption. Meanwhile, Sana Enterprise extends the system beyond Workday, allowing users to search documents, schedule meetings or track project tickets across multiple platforms in one conversation.
The bet is clear: whoever controls the workflow, controls the future of enterprise software. With Sana, Workday is trying to move AI from a helpful assistant to an invisible operator. If it works, the software menus may vanish, and with them, the way work itself is done.
