Brands
Big FM storms into real estate with Rs 1,200 crore flagship bet
Radio network targets Rs 3,500–4,000 crore in three years as it pivots from airwaves to acres
Lucknow: Big FM is tuning into a new frequency. The radio network owned by Reliance Broadcast Network Limited has stormed into real estate, unveiling Big FM Realty with a swaggering Rs 3,500–4,000 crore revenue target over the next three years.
The opening gambit is bold. The company has snapped up 80 acres on the Lucknow–Bahraich Road in Uttar Pradesh for a flagship mixed-use township expected to rake in Rs 1,200 crore.
The bet rests on asphalt and ambition. The four-laning of NH-927 is set to slash travel time between Lucknow and Bahraich from nearly two hours to about one, tightening links to the Nepal border and fuelling commercial momentum. Bahraich, long overlooked, is now pitched as an emerging growth corridor with rising appetite for modern homes and retail space.
A spokesperson for Big FM Realty called the move “a defining chapter in our journey of growth and transformation”.
“The launch of Big FM Realty marks a defining chapter in our journey of growth and transformation. Having built a strong national identity rooted in trust, authenticity and scale through our media heritage, we are now extending that same commitment to excellence into real estate. We aim to deliver thoughtfully designed, high-quality developments that blend innovation with practicality, ensuring lasting financial and lifestyle benefits for our customers. Bahraich, with its promising growth developments and strategic location, represents an exciting high-potential opportunity, and this project serves as the strong foundation for our wider vision in shaping modern urban living across India.”
The masterplan promises more than plots. The township will weave together premium plotted development, group housing, commercial and retail spaces, pitched as an integrated lifestyle destination with green landscapes, smart infrastructure and sustainable planning aimed at middle-class and upwardly mobile buyers.
Big FM is no small player. The network spans 58 stations across 23 states, reaching over 34 crore listeners in more than 1,900 towns and 1.2 lakh villages. Nearly two decades of brand-building in audio, it hopes, will translate into trust on the ground.
From commanding the airwaves to carving up land banks, Big FM is wagering that credibility can be converted into concrete. The microphone is down; the earthmovers are warming up.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
