Brands
Aviva India appoints Harshit Agrawal as head of marketing
Former Clix Capital marketing head to steer brand strategy and growth
MUMBAI: Aviva India has appointed Harshit Agrawal as head of marketing, bringing on board a seasoned marketer with more than 15 years of experience across financial services, digital agencies and brand strategy.
Agrawal joins the life insurance company after a nearly five-year stint at Clix Capital, where he served as head of marketing. In that role, he led the company’s brand repositioning as an MSME-focused NBFC and oversaw a wide marketing mandate spanning brand strategy, PR, omni-channel platforms, social media, SEO and high-performance media.
During his tenure, Clix Capital saw a strong digital push, including a 200 per cent rise in annual website traffic and a significant reduction in customer acquisition costs. He also played a key role in the firm’s digital transformation initiatives, helping design digital journeys for its personal loan business.
Before Clix Capital, Agrawal was head of marketing at Muthoot Fincorp, where he managed integrated marketing campaigns across the Muthoot Pappachan Group’s financial and non-financial businesses. His work ranged from rolling out a nationwide CRM platform to managing ATL and BTL campaigns, brand ambassador-led advertising and large-scale sponsorships, including those linked to the IPL.
Earlier in his career, Agrawal worked with digital agencies including BC Web Wise and Dentsu Webchutney, where he handled digital strategy and online marketing campaigns for brands such as Hero MotoCorp, SanDisk and Bharti Airtel.
Alongside his corporate career, he also co-founded SRB Automotive, where he has been involved in running one of Central India’s long-standing fuel stations, focusing on customer data analytics and service excellence.
Commenting on the appointment, Aviva India MD and CEO Asit Rath said, “At Aviva, we are on a journey of transformation, building a progressive, customer-first brand that moves beyond conventional marketing. Harshit’s contribution will be instrumental in elevating our marketing capabilities and strengthening our position as a future-ready organisation.”
Sharing his thoughts on the new role, Harshit Agrawal said, “Aviva has always stood out as a progressive organisation, constantly evolving with new innovations and a forward-looking strategy. It inspires me to build on this momentum, moving beyond traditional approaches to create campaigns that resonate with customers, elevate the brand, and reflect Aviva’s shift from protection to prevention. I look forward to shaping an impactful marketing narrative that drives trust, engagement and sustainable growth.”
Agrawal holds an executive management programme certification in sales and marketing leadership from the Indian Institute of Management Lucknow and is also a certified CFA. At Aviva India, he will lead the company’s marketing strategy and brand initiatives as it looks to deepen customer engagement in an increasingly competitive insurance market.
Brands
Robin Thadathil named chief human resources officer at P&G India
Insider steps up as CHRO, bringing 16 years of global HR leadership
SINGAPORE: Procter & Gamble has named Robin Thadathil as its new chief human resources officer, effective 1 April, marking a smooth internal transition at one of the country’s largest FMCG players.
Thadathil succeeds PM Srinivas, stepping into the role after more than 16 years within the company. A seasoned insider, he has built a career that stretches across Asia and the United States, with a steady rise through some of P&G’s most complex HR assignments.
Most recently, he served as senior director human resources, based in Singapore, where he led HR for the company’s site and country cluster spanning Malaysia, Singapore and Vietnam. Before that, he was human resources director for the club and Amazon teams and the Seattle site, overseeing a business worth over $8 billion and partnering closely with senior leadership.
His earlier stints include managing director human resources for supply chain and manufacturing plants in Indonesia, where he led large teams across hair care and fabric care operations, and regional HR leader for product supply in south east asia, managing talent and organisational strategy across multiple markets.
Thadathil’s journey at P&G began in Singapore, where he held roles such as associate manager, asia HR operations and HR business partner across Asean markets, steadily building expertise in talent management, compensation strategy and organisational design.
Educated at Nanyang Technological University, where he earned both his engineering degree and a master’s in international political economy, Thadathil brings a blend of analytical rigour and global perspective to his new role.
He takes on the role at a time when Procter & Gamble continues to strengthen its presence in India.
