Brands
ASICS launches Superblast 3 ahead of TCS World 10K Bengaluru 2026
New shoe and race-day collection unveiled with Rohan Bopanna and Joshna Chinappa.
MUMBAI: ASICS just dropped a shoe so light it might float because when you’re chasing personal bests in Bengaluru’s heat, every gram counts and every step should feel like a win. ASICS, the official sports goods partner for the TCS World 10K Bengaluru 2026, has launched the Superblast 3, its latest high-performance running shoe designed to support runners through every stage of training and race day. The launch, held at the Brigade Road store in Bengaluru, also unveiled the official race-day apparel collection for the iconic 10K event.
The Superblast 3 introduces FF Leap foam ASICS’ lightest and most responsive cushioning yet paired with a redesigned trampoline pod for enhanced rebound and energy conservation over longer distances. A dual-layer system combining FF Leap and FF Blast Plus delivers plush comfort with lively responsiveness, while an engineered woven upper improves breathability and an updated eyestay offers better midfoot support.
Complementing the shoe is a fresh race-day look featuring lightweight T-shirts, shorts, tights, sports bras and socks engineered with Actibreeze technology for superior moisture management and freedom of movement.
Tennis legend Rohan Bopanna and celebrated squash player Joshna Chinappa headlined the event, sharing insights on training, discipline and the balance between physical endurance and mental resilience values that align with ASICS’ longstanding ‘Sound Mind, Sound Body’ philosophy.
Rohan Bopanna said, “Over the years, I’ve learned that sport is about sustaining yourself through long seasons, rooted in self-belief. Recovery, preparation and taking care of both your body and mind become very important. ASICS reflects that belief through its ‘Sound Mind, Sound Body’ philosophy.”
Joshna Chinappa added, “Training teaches you that progress comes from preparation, routine and showing up every day, even when motivation is low. That balance between mind and body becomes very important, which is why I relate to ASICS.”
ASICS managing director for India and South Asia Rajat Khurana said, “Running in Bengaluru is no longer just about participation; it is becoming about performance, recovery and overall well-being. With innovations like the Superblast 3, we are focused on enabling runners to move more efficiently, recover better and stay consistent.”
The Superblast 3 and TCS World 10K merchandise are now available across ASICS stores and online.
In a city where the morning run is practically a religion, ASICS isn’t just launching a shoe, it’s giving Bengaluru runners the perfect excuse to chase that runner’s high with lighter feet, stronger support and the quiet confidence that their gear believes in them as much as they believe in the next personal best.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
