Brands
Amol Parashar joins MS Dhoni as investor in House of Biryan
IIT Delhi alumnus invests after first being a long-time consumer
MUMBAI: Actor Amol Parashar has invested in cloud kitchen brand House of Biryan, joining former India cricket captain M S Dhoni as a backer of the business.
Parashar, best known for his work in Tripling, Sardar Udham and Gram Chikitsalay, said the decision followed his long-standing familiarity with the brand rather than a conventional endorsement pitch. An IIT Delhi graduate, he positions the investment as a move towards deeper, equity-led brand associations.
The partnership was unveiled through a social media video featuring Parashar’s trademark humour. Unlike standard celebrity tie-ups, the actor has taken on an active creative role, including the launch of a limited-edition AP Menu curated by him and hosted on Swiggy and Zomato.
House of Biryan founder Mohit Goyal, said Parashar joined the company “as a partner, not a poster face”, adding that the collaboration had been organic rather than transactional. The brand views the association as strategically important as it scales its cloud kitchen footprint.
With Parashar and Dhoni on its cap table, House of Biryan is strengthening its investor profile with public figures known for long-term credibility rather than short-term visibility.
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
