MAM
aha collaborates with Sprite for its new campaign featuring Keerthi Suresh
Mumbai: The leading regional OTT platform, aha has partnered with Sprite in a co-branded partnership that is the first of its kind in Telugu-speaking states. The partnership includes a campaign entitled “Friday Night is perfect with Sprite and aha-100 per cent Telugu Entertainment,” featuring national award-winning actress Keerthi Suresh.
It was launched with the idea of positioning Sprite as the preferred drink during OTT consumption on Fridays. Consumers can buy the Sprite bottles carrying the aha logo and scan the QR code to access 24 hours of free aha’s unlimited entertainment.
This offer is exclusive to consumers in Andhra Pradesh and Telangana for a limited period. The ad film runs around how Keerthi is dodging her parents’ plan to attend a wedding just to chill at home watching a movie on aha with Sprite. The central insight in this campaign is how critical the Friday fix is for young consumers these days and how aha and Sprite give you that fix.
Launched with a promise to provide non-stop entertainment, this partnership will be instrumental in allowing the audience in Andhra Pradesh and Telangana to access the high-quality local content offered by aha and experience the entertainment in their native language. Viewers can watch over 250 films, including blockbusters like Bheemla Nayak, the DJ Tilluseries, and original shows like Dance Ikon and Unstoppable, for free for the first 24 hours before choosing from the platform’s multiple subscriptions.
Commenting on this partnership, aha CEO Ajit K. Thakur said, “At aha, we have always tried disruptive innovations to reach our consumers and make 100 per cent local entertainment accessible. We are happy to partner with a leading brand like Sprite to bring great consumer delight. Our audience can access unlimited Telugu content for free by the mere scan of a QR code on a sprite bottle. We are confident that with partnerships like this, we can bring 100 per cent Telugu entertainment closer to Telugu-speaking audiences where they are.”
Adding to it, aha head of non-subscription revenue Nitin Burman said, “We are thrilled to be working with the prestigious beverage brand Sprite. Sprite’s presence and strong emphasis on entertainment will make it possible for local consumer markets to function by providing appropriate entertainment at affordable prices. This collaboration will allow aha subscribers in Telangana and Andhra Pradesh to watch their favourite films, series, and shows on aha gold from the comfort of their own homes.”
Speaking on this engagement and co-branded campaign with aha, Keerthy Suresh said, “I am excited to be associated with aha Telugu. This aha and Sprite partnership is innovative and helps Telugu audiences consume much more entertainment than before.”
Brands
Mahindra reopens bookings for BE 6 Batman Edition
Limited rerun for sold-out 999-unit Dark Knight-inspired SUV starts 10 March 2026.
MUMBAI: Mahindra just summoned the Bat-signal for a second swing because when 999 Dark Knight SUVs vanish in 135 seconds, even Gotham knows demand never sleeps. Mahindra Electric has reopened bookings for the BE 6 Batman Edition, the world’s first commercially available Batman-themed SUV, following overwhelming fan demand after the original 999 units sold out in just 135 seconds. Created in association with Warner Bros. Discovery Global Consumer Products and inspired by Christopher Nolan’s The Dark Knight Trilogy, the collector’s edition is based on the top-spec Pack Three 79 kWh variant.
Bookings for the limited rerun open on 6 March 2026 via mahindraelectricsuv.com for preference registration, with actual bookings commencing on 10 March 2026 at 11:00 am for one day only. Deliveries begin on 10 April 2026. To reward loyalty, priority delivery will be given to bookings referred by existing BE 6 Batman Edition owners.
The edition features an aggressive satin black finish with custom Batman decals on front doors, R20 alloy wheels, Alchemy Gold-painted suspension and brake callipers, and the iconic Bat emblem prominently placed on hub caps, quarter panels, rear bumper, windows, rear windshield and infinity roof. Interior highlights include a brushed Alchemy Gold Batman Edition plaque, charcoal leather with gold sepia stitching, embossed Bat emblems on seats and buttons, pinstripe graphics, custom key fob, welcome animation, and Batman-inspired exterior engine sounds.
The original allocation of 999 units remains the founding chapter; this follow-up creates a second, limited opportunity for fans who missed the initial window.
In a world where superheroes rarely get sequels this fast, Mahindra is proving that when Batman meets battery power, the waitlist becomes legendary and the second chance arrives quicker than a Batarang.
