Brands
Ace Blend launches 10:1 Shroom Droppers targeting energy, focus and calm
New ultrasonic extracts aim to boost potency and absorption in mushroom supplements
MUMBAI: Ace Blend has entered the fast-growing functional wellness space with the launch of its new Shroom Concentrates range, betting on potency and delivery format as key differentiators in an increasingly crowded market.
The Mumbai-based brand has introduced a trio of liquid “droppers” designed to support focus, energy and relaxation. Unlike conventional mushroom supplements, which often rely on powders or capsules, the company is positioning its water-based concentrates as faster-absorbing and more effective.
At the core of the launch is a 10:1 concentration ratio, which the company says delivers higher bioactive potency compared to standard formulations. The products are developed using a patented ultrasonic water extraction method that uses sound waves instead of heat or chemicals to preserve delicate compounds within the mushrooms.
The range includes Lion’s Mane for cognitive support, Cordyceps for sustained energy, and Reishi for relaxation and recovery. The formulations are also glycerin-free, a move aimed at avoiding dilution and maintaining purity.
“We introduced India to functional mushrooms with our Shroom Coffees. With Shroom Concentrates, we’re cementing our expertise in the space,” said Ace Blend founder Shivam Hingorani. “We focused on solving that gap by improving how these compounds are extracted, delivered, and absorbed.”
The launch comes as functional mushrooms gain traction globally, with consumers increasingly seeking natural solutions for productivity, stress management and overall wellbeing. In India, the category is still emerging, but growing awareness and demand for performance-oriented health products are creating new opportunities.
By combining high-potency extracts with a convenient dropper format, Ace Blend is aiming to make functional mushrooms more accessible to everyday users rather than niche wellness enthusiasts.
As competition intensifies in the plant-based supplement market, brands that can deliver both efficacy and ease of use may find themselves a step ahead. For Ace Blend, this latest launch signals an attempt to turn curiosity into consistent consumption.
Brands
Hyundai Creta Summer Edition launched with new tech upgrades
Popular mid-size SUV gets enhanced features across multiple variants.
MUMBAI: Hyundai has turned up the heat on its bestseller by making the Creta even cooler for the summer. Hyundai Motor India Limited (HMIL) has introduced CRETA Summer Edition variants, packed with new technology and convenience features across select trims. The updates aim to make premium features more accessible while reinforcing the Creta’s position as the undisputed leader in the mid-size SUV segment.
The Summer Edition brings meaningful upgrades including a 26.03 cm (10.25-inch) Multi Display Digital Cluster, Surround View Monitor (SVM), Blind-spot View Monitor (BVM), Dashcam, Quad Beam LED headlamps, and other comfort enhancements such as smart key, push-button start, and rear window sunshade.
Hyundai Motor India Limited national sales head Sunil Moolchandani said, “The Hyundai Creta is not just a product, it is a legacy. With more than 1.4 million customers and annual sales exceeding 2 lakh units in FY 2025-26, it continues to dominate the mid-size SUV segment since its launch in 2015. These Summer Edition variants reflect our commitment to making advanced technology and comfort more accessible.”
Key Feature Additions by Variant:
- EX & EX(O) Summer Edition: Smart Key, Push Button Start, LED lighting package, Rear Camera, and Rear Window Sunshade (on EX(O)).
- S(O) & S(O) Knight Summer Edition: Dashcam with multiple recording modes including Driving, Emergency, Vacation, and On-Demand Video.
- SX & SX Premium Summer Edition: 10.25-inch Digital Cluster, Dashcam, Surround View Monitor, Blind-spot View Monitor, and Front Parking Sensors (on SX Premium).
The Dashcam allows instant video downloads to mobile devices via a dedicated app, adding an extra layer of safety and convenience.
Pricing for the Creta Summer Edition variants (ex-showroom, Rs) starts from Rs 12,05,900 for the EX petrol MT and goes up to Rs 17,88,900 for the SX Premium diesel MT.
With these thoughtful upgrades, Hyundai continues to evolve the Creta to meet the changing expectations of Indian SUV buyers blending style, safety, and smart technology in one refreshing package. Perfect timing for the summer drive season.
