Brands
A plan for the crease as Complan ropes in cricket’s youngest centurion
Vaibhav Sooryavanshi fronts new ‘Thoda Plan, Thoda Complan’ campaign
MUMBAI: Big innings are rarely accidental, they are planned. That idea sits at the heart of a new move by Zydus Wellness, which has appointed teenage cricket sensation Vaibhav Sooryavanshi as the brand ambassador for its nutritional drink Complan. The appointment coincides with the launch of Complan’s new national campaign, Thoda Plan, Thoda Complan, aimed at sharpening the brand’s relevance in India’s fast-evolving children’s nutrition space. The campaign leans into a simple but powerful belief that big dreams are built on everyday discipline, steady planning, and the right nutritional support at home.
Sooryavanshi’s story mirrors that thinking closely. From long hours at the nets to competing against older players, his rise as India’s youngest centurion has been shaped by structured routines, sustained effort and consistent maternal support. The campaign positions this journey as proof that ambition is rarely overnight, it is prepared for, day by day.
Complan, which is clinically proven to support up to two times faster growth, is formulated with milk proteins and thirty four vital nutrients. The drink is designed to support not just physical growth but also memory, concentration and immunity, reflecting the growing parental focus on balanced physical and cognitive development.
Commenting on the association, Zydus Wellness chief executive officer Tarun Arora said the partnership reflects the brand’s long-standing philosophy. He noted that as expectations around children’s nutrition evolve, Complan is focused on credible, science-backed solutions that emphasise preparation, discipline and sustainable development values embodied by Sooryavanshi’s journey.
Over the years, Complan has steadily repositioned itself from being seen purely as a growth drink to a more holistic nutrition partner. Its messaging has expanded to include readiness, focus and long-term development, aligning with how modern parents view success beyond height charts alone.
For Sooryavanshi, the association is personal. He described Complan as a constant companion from local practice grounds to the national stage, crediting daily planning, his mother’s support and the right nutrition for helping him stay sharp and competitive. The campaign’s central phrase, he said, captures the rhythm of everyday preparation that fuels big ambitions.
The campaign will roll out through an integrated mix led by a television commercial inspired by Sooryavanshi’s real-life journey. The film traces his formative years of discipline and self-belief, with his mother and Complan shown as steady presences throughout. Digital films, influencer collaborations and wider consumer engagement initiatives are also planned.
With Thoda Plan, Thoda Complan, the brand signals its next phase positioning itself as a science-led ally for families navigating the growing ambitions, pressures and possibilities shaping today’s childhoods.
Brands
CoinDCX co-founders held in Thane over Rs 71 lakh fraud case
Firm calls FIR false, claims impersonation scam as probe unfolds
THANE: The Thane Police have arrested Sumit Gupta and Neeraj Khandelwal, co-founders of CoinDCX, on charges of criminal breach of trust linked to an alleged Rs 71.6 lakh fraud.
The duo were picked up from Bengaluru and produced before a holiday court in Thane, which remanded them to police custody until Monday.
At the centre of the case is a complaint by an insurance advisor from Mumbra, who claims he was drawn in by promises of high returns and regulatory backing tied to cryptocurrency investments and franchise opportunities. The alleged scheme ran between August 2025 and February 2026, with funds collected through both cash and bank transfers. The promised franchise never materialised, nor did the returns, and the accused allegedly became untraceable.
Police have registered an FIR against six individuals under provisions of the Bharatiya Nyaya Sanhita and launched a broader investigation.
CoinDCX, however, has pushed back sharply. In a statement posted on X, the company described the FIR as “false” and part of a wider impersonation scam, claiming fraudsters had been posing as its founders to dupe unsuspecting investors.
“The entire conspiracy falsely claims that funds were transferred in cash to third-party accounts which have no relation to CoinDCX,” the company said, distancing itself from the alleged transactions.
The firm added that brand impersonation scams are on the rise in India’s digital finance ecosystem. It noted that it had flagged over 1,200 fake websites mimicking its platform between April 2024 and January 2026.
For now, the case sits at a familiar crossroads in India’s crypto story, where ambition, opacity and opportunism often collide, leaving investigators to untangle what is real and what merely looks the part.
