Brands
A plan for the crease as Complan ropes in cricket’s youngest centurion
Vaibhav Sooryavanshi fronts new ‘Thoda Plan, Thoda Complan’ campaign
MUMBAI: Big innings are rarely accidental, they are planned. That idea sits at the heart of a new move by Zydus Wellness, which has appointed teenage cricket sensation Vaibhav Sooryavanshi as the brand ambassador for its nutritional drink Complan. The appointment coincides with the launch of Complan’s new national campaign, Thoda Plan, Thoda Complan, aimed at sharpening the brand’s relevance in India’s fast-evolving children’s nutrition space. The campaign leans into a simple but powerful belief that big dreams are built on everyday discipline, steady planning, and the right nutritional support at home.
Sooryavanshi’s story mirrors that thinking closely. From long hours at the nets to competing against older players, his rise as India’s youngest centurion has been shaped by structured routines, sustained effort and consistent maternal support. The campaign positions this journey as proof that ambition is rarely overnight, it is prepared for, day by day.
Complan, which is clinically proven to support up to two times faster growth, is formulated with milk proteins and thirty four vital nutrients. The drink is designed to support not just physical growth but also memory, concentration and immunity, reflecting the growing parental focus on balanced physical and cognitive development.
Commenting on the association, Zydus Wellness chief executive officer Tarun Arora said the partnership reflects the brand’s long-standing philosophy. He noted that as expectations around children’s nutrition evolve, Complan is focused on credible, science-backed solutions that emphasise preparation, discipline and sustainable development values embodied by Sooryavanshi’s journey.
Over the years, Complan has steadily repositioned itself from being seen purely as a growth drink to a more holistic nutrition partner. Its messaging has expanded to include readiness, focus and long-term development, aligning with how modern parents view success beyond height charts alone.
For Sooryavanshi, the association is personal. He described Complan as a constant companion from local practice grounds to the national stage, crediting daily planning, his mother’s support and the right nutrition for helping him stay sharp and competitive. The campaign’s central phrase, he said, captures the rhythm of everyday preparation that fuels big ambitions.
The campaign will roll out through an integrated mix led by a television commercial inspired by Sooryavanshi’s real-life journey. The film traces his formative years of discipline and self-belief, with his mother and Complan shown as steady presences throughout. Digital films, influencer collaborations and wider consumer engagement initiatives are also planned.
With Thoda Plan, Thoda Complan, the brand signals its next phase positioning itself as a science-led ally for families navigating the growing ambitions, pressures and possibilities shaping today’s childhoods.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
