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Kumbh Mela challenges and opportunities for brands

In the ad world, what Super Bowl is to the US, the Kumbh Mela is to India. The annual gathering spot for 120 million Indians is an occasion for brands to make a mark. Zee Melt 2019, on its first day, conducted a session-What marketers can learn from the Kumbh Mela? moderated by Melt editor Anant...

MAM Marketing Brands
Zee Melt returns with its fifth edition

Zee MELT, India's biggest conference for disruptive marketing kicked off its fifth edition in Mumbai.

MAM Marketing MAM
How Amul’s witty marketing is done within 1% of overall expenditure

Be it the ‘Utterly Butterly Delicious’ butter or the milk that India drinks, one thing central to all Amul products are the catchy taglines that have remained stagnant for years and are, thus, imprinted on the mind of every Indian.

MAM Marketing MAM
The secret sauce to Royal Enfield's success in India

MUMBAI: Royal Enfield or RE as it is popularly known has been one of the secretive brands that have forever been tight-lipped; never wanting to talk about its advertising, structure or business model. But it was a rare sight at Zee Melt 2018 where Royal Enfield president Rudratej Singh engaged with...

MAM Marketing Brands
How brands can skip being 'ad blocked'

MUMBAI: Imagine a future without advertising! Not a pretty sight, is it? If that ever happens it would lead to major agencies and brands shutting down because they won’t be able to create awareness about their products and market themselves correctly. But with increasing usage of “ad-blocker” and...

MAM Marketing MAM

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