Youth

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Zee 24 Taas repositions itself as youth centric

A few months ago, Zee Media Corporation’s (ZMCL) national Hindi news channel Zee News introduced its campaign ‘Ab Khabar Aapke Rangon Mein’ targeting the Gen Y of the country. Now, it’s the turn of Zee Media’s Marathi news channel Zee 24 Taas.

Television TV Channels News Broadcasting
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Brands, youth mindsets & Samyak Chakrabarty

MUMBAI: “Who can know the heart of youth but youth itself?” wrote punk rocker Patti Smith in her memoir, Just Kids. Indeed, global brands have made it their business to figure out what the youth wants, often ending up classifying them into categories which they think define them - cool, sexy,...

MAM Media and Advertising People
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MTV forays into gadgets’ space in partnership with Soundlogic

MUMBAI: Giving ‘coolness’ a complete new dimension, MTV, the leading youth iconic brand in association with Soundlogic - makers of state-of-the-art technology products - together launched an uber cool range of gadgets for the youth - MTV Fashiontronix by Soundlogic.

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MTV tells youth to play safe on the net

MUMBAI: Six years ago, the sensational case of a sixteen-year-old who ended up being murdered by two teenagers he had befriended on the then popular website Orkut sent shock waves through the country. Today, instances of cyber crime have grown multi-fold, permeating our everyday lives; be it...

Television TV Channels GECs
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Delhi Court stays proceedings against 13 websites accused of undermining national integrity

NEW DELHI: A Delhi court has stayed the proceedings against 13 websites, including Facebook and Google, on a complaint which accused them of promoting "class enmity" and "undermining national integrity".

Television TV Channels News Broadcasting

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