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MUMBAI: World’s largest OTT player for south-Indian content, YuppTV, has announced its partnership with one of the leading Indian production houses, Yash Raj Films (YRF). As part of the association, YuppTV will now host popular Hindi movies produced by Yash Raj Films on its movie-on-demand service...
While the demonetisation affected film collections to an extent, the dropping temperatures are also affecting box office, especially in the North India, not to speak of poor quality of films made with no concern for content. *Befikre did raise some expectations within the exhibitor community as...
MUMBAI: With competition in the OTT space getting tougher every passing day, the players have to ensure that they boast an edge over the rest. In a move to compete with its rivals – Netflix and Amazon Prime, Alphabet’s YouTube is in talks with some of India’s biggest production houses and...
MUMBAI: A new case of symbiotic promotions. Relationships transform when we spend time with our loved ones especially while traveling. Mastercard values and understands the transformative power of travel and believes that they can create enduring moments that bring out the best in us.
MUMBAI: How often do we hear the term ‘viral’? From the germination of an idea to its execution, the only target people want to achieve is making it go viral. Be it a concept or a new initiative, grabbing the maximum number of eyeballs or reaching out to the masses remains the crucial part.
