Yash Raj Films

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No value for money

While the demonetisation affected film collections to an extent, the dropping temperatures are also affecting box office, especially in the North India, not to speak of poor quality of films made with no concern for content. *Befikre did raise some expectations within the exhibitor community as...

Movies Hindi
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YouTube contemplates YRF, Shemaroo, Sony, Zee & studio tie-ups

MUMBAI: With competition in the OTT space getting tougher every passing day, the players have to ensure that they boast an edge over the rest. In a move to compete with its rivals – Netflix and Amazon Prime, Alphabet’s YouTube is in talks with some of India’s biggest production houses and...

iWorld Over The Top Services
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#TravelTransforms features Befikre Ranveer & Vaani

MUMBAI: A new case of symbiotic promotions. Relationships transform when we spend time with our loved ones especially while traveling. Mastercard values and understands the transformative power of travel and believes that they can create enduring moments that bring out the best in us.

MAM Media and Advertising Ad Campaigns
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How to make your content viral?

MUMBAI: How often do we hear the term ‘viral’? From the germination of an idea to its execution, the only target people want to achieve is making it go viral. Be it a concept or a new initiative, grabbing the maximum number of eyeballs or reaching out to the masses remains the crucial part.

iWorld Social Media
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Spuul features Yash Raj Films 'Sultan' digitally

MUMBAI: Spuul is featuring Yash Raj Films' latest blockbuster Sultan digitally by adding it to its catalogue of movies. The movie will be available across devices like Web, mobile (iOS, Android), Smart TV (Samsung, Panasonic, LG), Airplay on iOS, Fire on Amazon and Chromecast on Android to viewers...

iWorld Video On Demand

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