AD Agencies
WPP OpenDoor beefs up measurement & analytics with addition of Premjeet Sodhi
MUMBAI: WPP OpenDoor – the specialised unit within WPP for Amazon – is seeing a lot of heavyweight names from within the group being added to it. The latest to be roped in is Premjeet Sodhi who has been appointed as its global lead measurement & analytics based in New York.
Sodhi, who was the chief strategy officer at Wavemaker India until 2023, was plucked and planted in Wavemaker, New York as global lead measurement & analytics and has been based in the Big Apple since then. He has been with the WPP group agencies from 2018, starting with Mindshare Fulcrum as senior vice-president and then moving to Wavemaker India as chief growth officer in 2020.
Sodhi was with Lintas Media group from November 2002, rising to become its president in June 2010 from where he was picked to be the chief operating officer of Initiative Media for six years and three months till March 2018.
The BE in electronics and post graduate diploma holder in rural management began his career in Gujarat State Financial Services as deputy manager from 1996-98, moving on to become research director at ICRG Mudra for two years from 1998. He was appointed at GM technical in the Media Research Users Council from 1999-2001. He also hard a short spell of a year as a team member of Ogilvy Outreach from 2000-2001.
AD Agencies
ABBY Awards 2026 names Rajdeepak Das, Khazanchi, Ramaswamy jury chairs
Top creative leaders to steer judging across film and direct categories
MUMBAI: The Ad Club has announced the appointment of three of India’s most prominent creative leaders as jury chairs for the ABBY Awards 2026, powered by The One Club.
Rajdeepak Das, chief creative officer, South Asia, Publicis Groupe and chairman, South Asia, Leo Burnett, will chair the AV Film (TV) category. Ashish Khazanchi, managing partner at Enormous, will lead the AV Film (Digital and OTT) jury, while Anupama Ramaswamy, managing director and chief creative officer at Havas Creative India, takes charge of the Direct category.
The trio brings a mix of creative firepower and industry experience to the judging table. Das is known for blending creativity with technology to solve real-world problems, with landmark campaigns such as Whisper’s “Touch the Pickle” and “Missing Chapter” helping reshape conversations around menstrual health. His work has earned top honours at global platforms including Cannes Lions and The One Show.
Khazanchi, meanwhile, has built Enormous into one of India’s leading independent agencies. Best known for creating Tata Sky’s “Jingalala” campaign, he has played a key role in shaping brand narratives for both legacy companies and startups, picking up hundreds of awards along the way.
Ramaswamy’s appointment rounds off the leadership trio with a strong focus on culturally resonant creativity. Her campaign “Ink of Democracy” became one of the most awarded works globally in 2025, earning multiple honours across Cannes Lions, Clio and Spikes Asia. Over the years, she has built a reputation for work that not only wins awards but also shapes public discourse.
The appointments come as the ABBY Awards continue to sharpen their global positioning, with backing from The One Club adding international heft to the platform.
The awards will be held during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon, bringing together the industry’s top creative minds for what promises to be a closely watched showcase of ideas.
With heavyweight jury chairs in place, the stage is set for a high-stakes celebration of creativity where craft, culture and commerce collide.
