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Starbucks India mobile app launched

MUMBAI: Tata Starbucks Private Limited has introduced the Starbucks® India mobile app across the country, giving customers a fast and convenient way to pay for in-store purchases and earn Stars through the loyalty program using their mobile device. The move makes Tata Starbucks the first major...

MAM Marketing Brands
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Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
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Zomato and PayTM feature in Interbrands' 'Breakthrough Brands' report

A unique business model that is driven by innovation and technology is the trademark key to success among the emerging businesses in the world. Under tough competition, it is no longer enough to have hard working product or service. Smart brand building is the need of the hour. Keeping that in mind...

MAM Marketing Brands
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WeChat takes forward its campaign

MUMBAI: Riding on its fast-growing popularity, WeChat, a mobile social app, has unveiled its latest brand campaign conceptualised by Ogilvy & Mathers.

MAM Media and Advertising Ad Campaigns
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WeChat aims to reinvent social communication on mobile in India

WeChat, a global mobile social communication application, has unveiled its latest brand campaign to boost its marketing effort with Bollywood actors Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat in India.

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